How to Build a Visual Library for Social Marketing

By Krista Neher

The objective of collecting a variety of images from different sources is to build a library of visual elements for social marketing that can be accessed over time. Every organization should have a central visual library where visual assets are clearly labeled and organized.

Here are some reasons that a visual library is valuable:

  • It provides visual elements that can be accessed as needed.

  • It’s a central resource that multiple people in the organization can access.

  • A visual strategy requires both professional and amateur images and videos, and both can be stored in one place.

  • Visual elements can be reused over time and combined in different ways.

Store the visual library in a central location with a secure backup.

When you design a visual library, be sure that its images and videos can easily be found via search — the best visual libraries are well organized. Organize your visual library by adopting the organizational methods described in this list:

  • Use consistent file-naming methods. It can be difficult to find images or videos when every file has a completely different name. Create a single, consistent approach for naming your files that is descriptive and makes them easy to find.

  • Maintain the dates on which the content was created. All videos and photos should include the date on which the content was created, to allow you to search by date to find images from a specific period.

  • Add tags to content. Most photo- and video-editing software lets you add tags or keywords to your content. Add keywords that describe the content of the video. Think about how you may search for content, and add keywords on which you anticipate basing your searches.

  • Use folders and subfolders. Organize images into folders and subfolders so that you can easily browse and find the content you’re looking for. A single folder named Video can get messy quickly. Instead, start with a Video folder and add subfolders that are named according to how you’ll retrieve content from them.

    For example, if most of your content is related to events, you can create subfolders with dates and then event names. Alternatively, subfolders can be arranged by product. Create a system that’s obvious and intuitive for you and your organization.