How to Use Your Facebook Business Page for Professional Networking - dummies

How to Use Your Facebook Business Page for Professional Networking

By Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

If you want to network on Facebook, you might want to promote a business page. Business pages allow you to promote your business while keeping your personal timeline separate. However, you don’t have to stick to business only! You can definitely let your personality shine through on your business page (and your customers will appreciate the effort).

Sharing a business page with a friend

It’s simple to share your business page with your current Facebook friends. Follow these steps:

  1. Go to your business page’s Admin panel at the top of your business page.

    You need to be signed in under your personal account and visit your business page. You can’t access this feature using Facebook as a business page.

  2. Click the Build Audience button.

    You must view the business page from your personal account; if you view it as the page administrator, you won’t see the necessary options.

  3. Choose Invite Friends.

    The dialog box appears, listing all your friends.


  4. Click Invite next to each friend you would like to ask to Like your business page and then click Close.

The default list shows all your friends. You can search based on certain criteria by clicking the Search All Friends list and choosing friends based on recent interactions with your business page, where your friends live, whether they’re in other Facebook groups you’ve joined, or your lists.

Another way to share your business page is to use the Share Page feature, which is available from your Admin panel (Build Audience→Share Page) or your business page (click the gear icon below your cover photo and choose Share from the list).

With either method, the Share This Page dialog box appears, and you can share your business page on your personal timeline, on a friend’s timeline, in a group, on a business page you manage, or via a private message. Choose where you want to share your business page, type a note in the text box, and then click Share Page.


Inviting e-mail contacts to Like your business page

Facebook enables you to invite your e-mail contacts to Like your business page. Simply follow these steps:

  1. Go to your business page’s Admin panel.

    The Admin panel navigation is located in the top-right corner of your business page.

  2. Click Build Audience→Invite Email Contacts.

    The Invite Email Contacts dialog box appears. Your screen may be different, depending on the e-mail apps you have installed, such as MailChimp or Constant Contact. Note: You can invite contacts also from Skype, Windows Live Messenger, iCloud, or a custom e-mail provider, and you can even upload a CSV from your computer.


  3. Click the Invite Contacts link next to the e-mail provider you want to use.

  4. Follow the instructions provided.

    Depending on which app or option you choose, the instructions will require you to log in to your account or upload a file.

    An invitation to Like your business page will be sent to your contacts.