Mom Blogs as Personal Online Journals - dummies

Mom Blogs as Personal Online Journals

By Wendy Piersall, Heather B. Armstrong

Many of the most successful mom bloggers started out with very personal sites that they never intended to become businesses. The mom-blogging community is made up of such a wide range of blog topics that the only thing they all have in common is motherhood.

A mom blogger is different from a mommy blogger. A mom blogger is simply a mom who blogs; a mommy blogger writes within a genre of blogs about parenting and family life.

This includes women who are contemplating motherhood (but aren’t there yet) or have had the experience of motherhood changed by family tragedies. There are many dad bloggers who consider themselves a part of the mom-blogging community.

So if this is you and you want to blog, then mom blogging is probably right for you. Here’s a practical distinction between mommy blogging and mom blogging: How much of your motherhood and family life do you want to share on your blog? Sometimes this issue verges on irrelevant; other bloggers talk about nothing else.

Deciding where to create your personal boundaries is extremely important when you blog about other people in your family, especially children. There is no one-size-fits-all answer.

Blogs started out as personal online journals. While they have evolved quite a lot since the early 2000s, it’s still true that the most successful blogs are almost all written from a very personal point of view. Consumers can get hard facts and news from hundreds of other sources. There is a true hunger for content written in which the reader feels connected to the writer. Personal stories and creations move blog readers.

This is even true on many business blogs. In the old-school way of thinking, it wasn’t appropriate to talk about your children and marketing in the same sentence. Today, more than half of all businesses are started from home. You can look for this number to soar when the new 2012 U.S. business census data is released. As business life mixes more with home life, it has become completely appropriate to share personal stories in a business setting.

Blogging about subjects you would normally only talk about with close friends may come naturally for some writers. For most bloggers, it takes some time to find a blogging voice — your personal style of writing that reflects who you really are while also creating engaging content that others love to read.

You’ve probably heard this before, but the easiest way to start your blog and tell your story is to write about what you are passionate about. When you come from a place of such excitement and enthusiasm, even everyday stories become engaging content that invokes sharing and discussion.