How to Use Affiliate Marketing for Your Blog

By Amy Lupold Bair, Susannah Gardner

If you ever blogged about a product that you really like and just knew that you were helping the company that makes the product make a sale, you can now make some money from that sale with affiliate marketing.

Popular retailers have set up affiliate marketing programs, most notably Amazon.com. You sign up with an affiliate program, and when you blog about one of its products, you include a piece of identifying information that the company gives you. You earn cash when readers of your blog click the product and buy it.

If you find yourself blogging about items that others might buy as a result of your recommendation, check to see whether the company that makes the product has an affiliate program, and sign yourself up.

In short order, your blog can contain links to books, DVDs, or other products that provide you with a commission on each product bought through a link from your website.

Amazon Associates Program

Amazon is the most recognized affiliate program available, and it’s arguably one that you likely benefit from using because many bloggers mention books and DVDs that they’ve enjoyed.

Amazon Associates works by letting you create specially formatted links that you can use on your blog to drive traffic to the Amazon website. Anything that a visitor who clicks your link purchases earns you a percentage of the sale as a referral fee.

LinkShare

LinkShare is another affiliate program that calls itself a pay-per-action marketing network. You can place both text and graphical ads on your blog and make money from any sales that come from readers’ purchases.