How to Choose Content for Your Blog

By Amy Lupold Bair, Susannah Gardner

You may find picking a niche and sticking with it tough to do. Fortunately, blogging gives you a lot of leeway in handling a subject, evolving your own style, and choosing what you blog about. The medium allows for a lot of experimentation, and your readers likely welcome new approaches and ideas while you go.

For your own peace of mind, however, you probably want to pick a broad theme and then explore within that theme. Do you like books? Why not blog about what you’re reading and make recommendations? You can then take a natural leap to movies based on books, and then authors… and onward from there. Starting with a simple idea can give you a lot of room to grow.

Some subject areas have worked as popular and successful blog topics already. You can join existing blogging communities and start a blog about

  • Your kids: Blogs are a great online tool that parents can use to document their parenting experience and their children’s growth. The parent blogging community is on the rise in a big way for both moms and dads. Talk about a topic that has an infinite variety of discussions, products, problems, and cute photos!

  • Your hobby or interest: Blogs are beautifully suited to help you make connections, so feel free to use yours to become part of a community of folks who share your passion for knitting, sport fishing, geocaching, carpentry, or whatever your interest is.

  • Technology: Many of the original bloggers chose technology as their focus — a great decision. People have a huge interest in technology and technology issues today. After all, everyone uses technology throughout her day, and everyone experiences problems doing so!

  • Politics: Because of its often polarizing and sometimes divisive nature, political commentary and criticism makes for great blog fodder. A number of popular political bloggers have even turned their online punditry into thriving careers in traditional media as commentators.

  • Specialized news: Offer a service for your busy readers by aggregating all the news on a particular topic, including quick tidbits and links to sources. You can create this kind of blog for both serious and comic topics — from cranial surgery techniques to coverage of the latest teen sensation.

  • A personal diary: If your life is full of crazy adventures, colorful figures, drama, passion, and ludicrous jokes, you can stick with the tried-and-true blog subject: You. With a unique voice and great writing, you can attract readers who can become friends.

  • Deals and coupons: One of the most active online communities consists of deal-seekers. If you love deal matching and coupon finding, this may be your perfect blog niche.

  • Do-It-Yourself and lifestyle: Do you look at trash and see treasure? Is organizing a hobby rather than a burden? The world of lifestyle, design, or DIY blogging may be a fit for you!