Basics of Mobile Photo Editing Tools for Visual Social Marketing - dummies

Basics of Mobile Photo Editing Tools for Visual Social Marketing

By Krista Neher

With more and more people using their smartphones to take photos for visual social marketing, it isn’t surprising that many mobile phone image editing applications are available.

Here are the benefits of using mobile editing apps:

  • They tend to be easy to use.

  • They usually cost less than $5.

  • They have unique filters and editing options that can make your photos truly stand out.

Depending on the model of smartphone you use, different editing options are available to you. Start by exploring the photo editing options supplied with your phone. On an Android phone, you can apply filters, adjust saturation, and crop, rotate, and focus (and more!) directly from the Camera application.

In addition to using the tools built-in to your camera, other fun photo apps can be fun and interesting to use. To find these applications, search for them in the app store for your mobile phone. Again, not all applications are available for every device.

Check out some of these popular apps:

  • Adobe Photoshop Touch: One of the more expensive mobile applications (at $9.99 for the tablet version or $4.99 for the phone version), it brings the amazingly powerful photo editing capabilities of Photoshop to your mobile device.

  • Aviary: With a wide variety of editing tools for your mobile phone, it’s easy to use and more robust than Instagram, without the complexity of Photoshop.

  • Instacollage: Turn your Instagram photos (or the photos on your phone) into a collage.

  • Instagram: Instagram is the most popular smartphone editing and sharing application.

  • iPhoto for iPhone: Apple brings the power of iPhoto to the iPhone.

  • Snapseed: This photo editor for the iPhone, which has lots of editing functions, goes beyond the simple filters that Instagram offers.