How to Use Appropriate Keywords for Your Infographics

By Justin Beegel, MBA, The Infographic World Team

It’s important to learn how to integrate SEO (search engine optimization) terms into your infographic work, use them wisely. What you don’t want to do is cram your infographic so full of keywords that the search engines read it as spam. Google will see right through people trying to “over-SEO,” so to speak.

What you want to do is use keywords in the name of the file that are important to you from an SEO standpoint. Imagine that you’re working for Canine Cuisine, a company that sells dog food. You created a thorough, well-researched, informative infographic guide for dog diets. Now you want to embed keywords relevant to your infographic within the filename itself.

Your graphic is most likely to be picked up by Google’s “crawl” if the content looks natural, real, and relevant. One way to do this is to create a filename so it reads as a natural statement, not just a collection of keywords.

So, for our dog food graphic, one effective way to name the file would be

A consumer’s guide to healthy dog diets and dog food. Healthy Dog food.

Simple. Straightforward. And you didn’t stuff the filename with a ton of keywords that are repetitive and blatant about their intention.

By contrast, here’s an example of what not to do:

Canine Cuisine. Dog food. Bestselling dog food. Healthiest dog food.

See how that looks spammy and obvious? Don’t laugh; people really do this.