Fundamental Analysis For Dummies
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Fundamental analysis, while it's rooted in math and objective information, isn't without its flaws. After all, if fundamental analysis were perfect, everyone would quit their day jobs, analyze stocks, and make bundles of money. That's why it's important to understand the shortcomings of fundamental analysis, which include:
  • Vulnerability to wrong data, including your assumptions: Fundamental analysis is heavily based in fact. But if a company incorrectly reports data or you misinterpret them, you're going to have a false conclusion. Miscalculations are especially likely when making assumptions about things like a company's future growth rate, future interest rates, or profits. Even fundamental analysts are human, you know.
  • Overreliance on past data: Perhaps the biggest knock against fundamental analysis is how much weight it puts in a company's past performance. There is some truth to that, because numbers companies report can be a month or more old. However, true fundamental analysis uses historical numbers to make an educated guess about the future.
  • Bad timing: Say you do all the homework in researching a stock. You find a stock that appears to be a screaming buy, so you buy it. Guess what? A stock can remain a screaming buy for many years or even decades until investors come to the same conclusion. Fundamental analysts often have to be wrong for a long time before making money.
  • Betting against the market: If you buy a stock because you think it's a steal, you're in effect betting against thousands of the most sophisticated trading desks around the world with access to the same data. If you think a stock is too cheap, you're making the gamble that other investors are missing something you can see.
  • Concentrated positions: If you're going to the trouble to meticulously study a company, you're going to want to make sure you're positioned to profit if you're right. Unless you have a team of analysts working for you, when you find a stock that fits your fundamental criteria, you're going to want to own a large chunk of it. As a result, investors who use fundamental analysis may have large exposure to individual companies.

This concept contradicts the idea of diversification, which is owning hundreds and hundreds of small pieces of many companies. With diversification, you're spreading your risk over many companies so if one has a problem, it doesn't hurt so badly. Fundamental analysts, though, think that owning just a few investments that you know inside and out is actually safer than owning everything.

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About the book author:

Matt Krantz, a nationally known financial journalist, has been writing for USA Today since 1999. He covers financial markets and Wall Street, concentrating on developments affecting individual investors and their portfolios. Matt also writes a daily online investing column called "Ask Matt," which appears every trading day at USATODAY.com.

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