Build a Powerful LinkedIn Profile for Crowfund Investing - dummies

Build a Powerful LinkedIn Profile for Crowfund Investing

By Sherwood Neiss, Jason W. Best, Zak Cassady-Dorion

Facebook, Twitter, and LinkedIn plus public relations combine into a social media marketing effort designed to get the word out to potential investors. Author and social business stylist Jennifer Abernethy is one of the top 50 social media marketing leaders in the United States (according to Social Media Marketing Magazine) and understands how to build a social media marketing strategic plan.

To be a power networker offline, you also have to be one online. Most executives are on LinkedIn, so here are seven tips from Abernethy to build a powerful LinkedIn profile:

  • Get a powerful headshot. Make sure it exudes the brand of you.

  • Make sure your LinkedIn Summary is filled out. Use a conversational, social tone. Use first person.

  • Include a phone number and e-mail address in the summary. This is the new social business. You must be social!

  • Invite people to call or e-mail you directly or direct them to where you want them to call.

  • Post relevant updates/articles on LinkedIn that will begin to attract the type of business you want to attract.

  • Post a slideshow presentation or video about your company using the SlideShare application on LinkedIn.

  • Check to make sure your company has a dynamic page. Add it under the Companies tab.

  • Make sure your top employees are representing your company well. Give them wording to describe where they work. They’re your top brand ambassadors, and they’re digitally networking on behalf of your company, too.

Of course, LinkedIn isn’t the only place where you should have a presence. Twitter is a powerful tool to attract funding as well. Naked Pizza founders Robbie Vitrano and Jeff Leach began tweeting fun one-liners, such as “Fast doesn’t make you fat.”

Mark Cuban of Shark Tank fame and an early investor suggested spreading the world about their startup with Twitter. They received 8,000 investment inquiries, a quarter of which turned into investment dollars.