Self-Publishing For Dummies
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If you have a great idea for a book and good writing skills, you can have a book professionally published and made available to the general public. The process is called self-publishing and it’s an involved project. The following are the major steps involved with the self-publishing process. The type of book, your time and financial commitment, and the publishing process used will affect the order and time it takes for to you complete these main steps:

  • Develop an awesome book idea.

  • Research the idea to make sure that it’s viable as a full-length book.

  • Define your target audience.

  • Create a detailed outline for the book’s content.

  • Research the book’s potential content.

  • Write the manuscript.

  • Establish your publishing company (if applicable).

  • Have the manuscript edited.

  • Choose a self-publishing option, such as offset printing or Print-On-Demand (POD), and then hire a printer and/or publisher.

  • Apply for an ISBN, copyright, and other book-specific information, if necessary (this step may be handled for you, depending on the publishing process you choose and the company you work with).

  • Set the cover price for your book.

  • Select a publication date.

  • Have the manuscript’s interior pages designed and laid out.

  • Hire a graphic designer to create your book’s front and back covers.

  • Develop press materials for your book.

  • Plan and implement a comprehensive marketing, public relations, and advertising campaign.

  • Develop a Web site to promote your book.

  • Begin pre-selling your book (pre-selling includes sending out press materials, promoting the book to distributors, lining up booksellers to sell the book, taking out ads, and so on).

  • Have your book listed with online retailers.

  • Publish the book and ship it to consumers, booksellers, retailers, and distributors (as appropriate).

  • Continue promoting and marketing your book as you take orders.

About This Article

This article is from the book:

About the book author:

Jason R. Rich is the bestselling author of more than 32 books, including a few self-published titles. He has also ghostwritten several additional books for business leaders and well-known experts in their field. As a journalist, Jason continues to contribute articles to numerous national magazines and major daily newspapers, and he works as a freelance public relations and marketing consultant for companies in a variety of industries.
Some of Jason’s recently published books include The Unofficial Guide to Starting a Business Online, 2nd Edition (Wiley); Pampering Your Pooch: Discover What Your Dog Needs, Wants, and Loves (Howell Book House); The Everything Family Travel Guide to Walt Disney World, Universal Studios, and Greater Orlando, 4th Edition (Adams Media); and American Idol Season 4: Official Behind-the-Scenes Fan Book (Prima/Random House). Jason is also writing a series of personal finance guides for Entrepreneur Press, the publishers of Entrepreneur magazine. His most recent self-published book is The Bachelor’s Guide to Life (iUniverse).

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