Essential Online Survey Terms - dummies

Essential Online Survey Terms

By Vivek Bhaskaran, Jennifer LeClaire

Part of Online Surveys For Dummies Cheat Sheet

Before you launch your next survey, be sure you speak the language. Here are five essential online survey terms that will make you sound like a pro.

  • Open-ended question: A type of survey question designed to allow respondents to share their thoughts in their own words.

  • Segmenting: Groups of respondents based on specific characteristics, such as age, geography, gender or online versus offline customer.

  • Template: A document that includes suggested questions or layouts that helps you prepare your online survey more quickly.

  • Unbalanced scale: A biased scale that offers more options on one side of an opinion than another. Balanced scales, by contrast, offer an equal number of options on each side of the scale.

  • Page break: A tool in the online survey software that lets the author start a new page for the next question. Page breaks can help avoid respondent bias that may come from seeing later questions.