How to Choose Webinar Content

By Sharat Sharan, John Carucci

First and foremost, a good webinar presentation educates and helps its audience know a little bit more than before they logged on. That’s a hefty responsibility, so make sure that your content supports the presentation, and isn’t just eye (or mind) candy.

Here are some tips to consider:

  • It’s up to you to convey the message: The slides and other visual assets are there to help you tell the story. What you put on the slide should only be there to support your premise.

  • Make them look good: Understanding the supporting role of PowerPoint slides provides a starting point, but making each one look spectacular helps dazzle the audience. Concentrate on a consistent design to further draw in your audience.

  • Go easy on the type: Don’t go overboard on text. Every second your audience spends reading the slide is a second their attention isn’t on what you’re saying.

  • Pictures are worth a lot: An image goes a long way when it comes to making a point.

  • Sometimes video is worth more: In the YouTube-heavy world, the moving image plays a major role in providing maximum information. The more focused the video’s message the more effective it will be for your audience.

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  • Talk the talk: The presentation is like a discussion, first and foremost, so it’s the presenter’s show. She must always fill in the gaps with facts, anecdotes, and analogies, instead of just relying on the visuals. There are exceptions, but a general rule is to talk to the audience.