Keeping Mobile Marketing Device Factors in Mind - dummies

Keeping Mobile Marketing Device Factors in Mind

By Michael Becker, John Arnold

Part of Mobile Marketing For Dummies Cheat Sheet

Your marketing plan needs to take the challenges of marketing via mobile phones into account in order to be effective. Remember the following limitations of mobile devices:

  • The screen is smaller than a desktop or laptop computer’s

  • Mobile devices don’t have a mouse or printer

  • The keyboard is limited on most phones

  • Bandwidth may be restricted

  • Data connections often costs money

Don’t get discouraged. Mobile devices offer many possibilities, as well. Your marketing plan can take mobile phone capabilities into account to ask your users to

  • Take, display, and exchange pictures

  • Take, play, and exchange videos

  • Record, play, and exchange music

  • Send messages via SMS (Short Message Service), MMS (Multimedia Messaging Service), and e-mail

  • Tell you where they are via GPS capability

  • Facilitate commerce

  • Browse and connect with the Internet

  • Oh, yeah, and make calls, too!