How to Generate Leads and Attract Buyers with Video Marketing - dummies

How to Generate Leads and Attract Buyers with Video Marketing

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

Integrating video effectively into your marketing strategy requires planning and an understanding of the task you’re trying to accomplish with your message. Companies are always looking for new ways to attract customers. Brochures and networking alone are often ineffective, in addition to costly and time consuming. Also, many companies have difficulty getting their salespeople to say the same things (let alone the right things) when prospecting.

A compelling and entertaining video can communicate quickly and consistently the emotions necessary for attracting a customer who is predisposed to buy. If a video resonates with buyers, it acts as an efficient magnet that can suck needles from a haystack. A powerful video can generate additional brand awareness and clarify what your product does and for whom.

Video works for lead generation only if someone watches it. If your prospect list is small, the video is unlikely to magically end up in people’s hands. If the video has amazing shock value that entertains, it may spread like wildfire. More often than not, however, it’s your known methods of distribution that support the video’s effectiveness for generating leads.

The next time you’re networking, conveniently forget your business cards. Instead, simply ask for the e-mail addresses of everyone you meet. By handing over their e-mail addresses, they’re giving you permission to contact them, which you can do by sending an e-mail with a video link in it.

If someone loves the video enough to e-mail you back, you know that you have a true prospect on the line. If no one responds, you can assume that people were simply being polite.