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Making a Business Plan Work

By: Paul Tiffany and Steven D. Peterson and

Updated: 03-26-2016

From The Book: Business Plans For Dummies

Business Plans For Dummies

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A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements:

Plans: Company mission, vision, goals, and objectives that all work together
Organization: A structure for your company that makes sense
Procedures: Efficient and effective ways of doing things
Leadership: An ability to influence and encourage others around you
Skills: The talents and expertise your people need to succeed
Culture: Beliefs and attitudes that lead to doing the right thing

About This Article

This article is from the book:

Business Plans For Dummies ,

About the book authors:

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.

Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.

Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.

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Strategic Planning ,

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