Entrepreneurship For Dummies
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Entrepreneurs develop business ideas all the time, but how do you know when to pursue one further? Some entrepreneurs have a hard time screening product ideas, but you can do it very quickly by answering a few simple questions. You’re on the right track if you answer "Yes" to the first three questions and very positively to the final two:

  1. Am I excited about this idea or opportunity?

  2. Do others also think it’s a great idea?

  3. Are there people willing to pay for what I’m offering?

  4. Why am I the person to make this happen?

  5. Why should I go forward with this idea or opportunity now?

About This Article

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About the book author:

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies?? and eBusiness Technology Kit For Dummies??.

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