Tips for Power Networking in Direct Sales

By Belinda Ellsworth

When attending networking events in direct sales, always be prepared and ready for business. Here are some helpful tips of things you should always be ready to do or say:

  • Always have business cards on hand. If people are interested in your business or products, or even just staying in touch with you, they may ask for your business card. Having a business card keeps the relationship going as well as showing that you are serious about your business.

  • Always ask for business cards. If you meet someone you would like to keep in touch with, always ask for their business card as well. And be sure to keep a pen either in your pocket or your purse. When they walk away, take a few notes on the back of their business card that you can mention when you speak to them again.

  • Be prepared with your 30-second commercial. You want to draw people in to what you do with your 30 second commercial. Be sure to tell people what you do, not who you are. For example, you could say, “I show homeowners how they can clean their homes using safe and environmentally friendly cleaners without harsh chemicals,” instead of, “I am an Independent Group Director for [Cleaning Products Company].” The first example not only explains what you do, but shows your prospect how you might be able to help them as well.

  • Ask (and care) about what they do. Don’t make everything about you. You want to be sure to ask questions about the person you are talking to and take interest in what they are saying. You want to always be genuine and authentic in your conversations. This will help you establish a closer and more meaningful bond.

  • Find similar interests. Finding similar interests can be a great way to keep not only the conversation going, but also the friendship. Bond over things you have in common and make plans at a later date to do them. For example, if you meet someone who loves golf, and you love golf, invite them out to play with you.

  • Ask for leads. Just because your product or business might not be for them, it doesn’t mean they don’t know someone who would benefit from your opportunity. Always be sure to ask for leads, referrals, and introductions to others who may find your business interesting.

  • Probe about other events they attend. People who attend one networking event are likely to attend others. Ask what other events they attend in the community and see if any of them sound right for you and your business.

  • Tweet during the event. Twitter is great for events. Many events or networking groups usually have hashtags that they use to promote the evening. Be sure to tweet throughout the event and tag those you’re meeting. If there is someone in the room you want to meet and you notice that they have tweeted, you can always respond to their tweet — which will make it easier for you to approach them at the event. Not only will tweeting help you at the event, it will show others in the community that you are involved.