Practice Makes Perfect: Improving Your Skill Sets for Success in Direct Sales

By Belinda Ellsworth

People decide to start a direct sales business because of hope — hope for a better life, for earning a greater income, for having the ability to choose how they spend their time and the opportunity to build something to call their own.

To have a successful business you need to be committed and consistent with your efforts. But the truth is, a lot of people don’t do anything long enough to get good at it. The old saying practice makes perfect is right on. In direct sales, or any business for that matter, you need to be practicing the skill sets that will make you successful. In direct sales, they include the following:

  • Holding parties

  • Conducting interviews

  • Handling customer care calls

  • Recruiting

  • Doing product presentation

  • Securing bookings

Not only do you need to practice these skills, you need to commit to practicing them regularly. To get the results you desire, you must commit to giving your business the time and attitude it deserves. As with any new job, there will be times when you feel uncomfortable. Just give it time; becoming successful or confident won’t happen overnight. If you want results, you have to stick with it.

Being committed to perfecting skills isn’t enough, though. You need to be consistent. Do you know that the most successful business owners do the same things you do? They just do them more often. If you want to avoid the “roller coaster effect” of business (ups and downs), then you simply have to be consistent. Here are some areas where consistency is crucial for continued success:

  • Book parties, events, or appointments from every party you attend.

  • Book another party every time you have a cancellation to replace it.

  • Follow up with your leads (at two days, two weeks, and two months).

  • Do a booking and opportunity talk at every party or event.

  • Touch your business in some way, every day.

  • Submit orders and parties in a timely manner.

  • Coach your hosts through consistent communication.

  • Connect with your sponsor or leader for accountability.

  • Attend meetings and opportunity events.

  • Schedule blocks of time to contact new leads.

  • Post to social media every day.

  • Connect with team members.

Commit to doing these activities for at least 30 days. Then evaluate the impact they had on your business.

It’s important to continue practicing your skills (like customer calls, bookings, and recruiting) even if you don’t always get the outcome you want. The more you continue to practice and perfect these skills, the easier they will come to you, and the easier it will be to get the results you’re looking for.

Did you know that Michael Jordan holds one of the career records for most missed shots? Yet he is remembered as a basketball superstar. Those who take a lot of shots, make a lot of shots.