Where to Start Overhauling Your Online Business - dummies

By Shannon Belew, Joel Elad

When you’re deciding which changes to implement for your online business, you can base part of your decision on an outstanding resource: your customers! Implementing a customer survey is a quick way to get the facts about your site. Keep these suggestions in mind when you’re conducting this type of online research:

  • Identify the basics. Choose only the most critical information that you want to discover about your site. An all-inclusive survey becomes long and complicated, so choose only three to five areas. Including more areas in your survey warrants bringing in a professional to administer it.

  • Keep it simple. Web surfers have limited time and limited attention spans. Your best results come from keeping a survey simple and short.

  • Offer an incentive. Always thank customers for taking the time to share their opinions. Better yet, offer a small incentive (a discount on their next purchase, for example) in exchange for feedback.

  • Select your customers. Determine who will take your survey: potential customers or loyal customers who know your business.

Terrific online survey tools are available. Try SurveyMonkey, which offers a full range of survey products and template options that start at less than $20 per month. The site also offers a free basic survey option that’s ideal for quick surveys or for small sites. Another one of our favorite survey tools is SoGoSurvey, which provides the ability to create surveys, polls, and online quizzes.