How Does eBay's Verified Rights Owner (VeRO) Program Protect Intellectual Property? - dummies

How Does eBay’s Verified Rights Owner (VeRO) Program Protect Intellectual Property?

By Marsha Collier

eBay is a venue — a place where sellers sell their wares to smart shoppers like you. No one at eBay owns the items, and no one at eBay can guarantee that any item is as described in auction listings.

That means you could, theoretically, buy a “genuine” Kate Spade purse on eBay for $24, and immediately realize when it arrives that the purse is counterfeit. That’s not eBay’s fault. (Shame on you for thinking you could get that kind of deal on a new Kate Spade purse.)

Just because eBay doesn’t take the blame for its fraudulent sellers’ handiwork doesn’t mean that eBay doesn’t care if you get duped. Their VeRO (Verified Rights Owner) program connects eBay with companies or persons who care to protect their intellectual property rights (such as a copyright, trademark, or patent) against possible infringements in eBay listings.

VeRO members send proof to eBay that they own the specified intellectual property. In return, they can report infringements to eBay — and eBay’s listing police will end the counterfeit listings. This is not an automatic service, however, and the property owners are responsible for finding their own infringements on the site.

Many VeRO members have their own About Me pages.