Which Social CRM System Will Meet Your Needs? - dummies

Which Social CRM System Will Meet Your Needs?

By Kyle Lacy, Stephanie Diamond, Jon Ferrara

There are many options for Social CRM systems and it is important to do some research to determine which is best for your company. You can begin by determining what information is most important to you, and think about what may be important in the future. Knowing all the capabilities of social CRM systems will open your eyes to the vast amount of customer information available to you.

Think about what you want to know, and what you’ll do with that information. Are you looking, for instance, to create brand advocates, get feedback on new products, or compare against competitors? Knowing what you want will help you find the social CRM solution that’s the right fit for your company.

But how to choose? There are many social CRM systems available today, and more will likely be added as social media use continues to increase. You should do your own research to determine the best system for your business, your employees, and your customers.

What works for one company may not be the best solution for a similar company in the same industry. Look for free trials and compare various solutions on data collection, reporting capabilities, and user experience.