{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2024-03-04T08:11:03+00:00"},"bookId":281891,"data":{"name":"Web Marketing All-in-One For Dummies, 2nd Edition","title":"Web Marketing All-in-One For Dummies, 2nd Edition","slug":"web-marketing-all-in-one-for-dummies-2nd-edition","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"description":"Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. ","bookOutOfPrint":false,"testBankPinActivationLink":"","publishedDate":"2012-07-20T12:11:02+00:00","primaryISBN":"9781118243770","secondaryISBNs":"","learningType":"Advance","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategory":{"categoryId":0,"title":null,"slug":null,"_links":null},"amazon":{"default":"https://www.amazon.com/gp/product/1118243773/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1118243773/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1118243773-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1118243773/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1118243773/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/web-marketing-all-in-one-for-dummies-2nd-edition-cover-9781118243770-201x255.jpg","width":201,"height":255},"authors":[{"authorId":9866,"name":"John Arnold","slug":"john-arnold","description":"John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9866"}},{"authorId":9867,"name":"Michael Becker","slug":"michael-becker","description":"Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9867"}},{"authorId":9868,"name":"Marty Dickinson","slug":"marty-dickinson","description":"Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9868"}},{"authorId":9869,"name":"Ian Lurie","slug":"ian-lurie","description":"Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9869"}},{"authorId":9870,"name":"Elizabeth Marsten","slug":"elizabeth-marsten","description":"Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9870"}}],"relatedArticles":{"_links":{"self":"https://dummies-api.dummies.com/v2/articles?book=281891&offset=0&size=5"}},"relatedBooks":[{"bookId":292392,"name":"Blogging All-in-One For Dummies","slug":"blogging-all-in-one-for-dummies","primaryCategory":{"categoryId":34378,"title":"General Blogging & Website Platforms","slug":"general-blogging-website-platforms","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34378"}},"categoryList":["technology","programming-web-design","blogging-website-platforms","general-blogging-website-platforms"],"image":{"src":"https://www.dummies.com/covers/9781119989011.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/292392"}},{"bookId":281683,"name":"Digital Marketing All-In-One For Dummies","slug":"digital-marketing-all-in-one-for-dummies","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"https://www.dummies.com/covers/9781119931959.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/281683"}},{"bookId":292513,"name":"Starting an Online Business For Dummies","slug":"starting-an-online-business-for-dummies-2","primaryCategory":{"categoryId":34252,"title":"Start-Ups","slug":"start-ups","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34252"}},"categoryList":["business-careers-money","business","small-business","start-ups"],"image":{"src":"https://www.dummies.com/covers/9781118607787.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/292513"}}],"cheatSheet":{"articleId":208283,"slug":"web-marketing-all-in-one-for-dummies-cheat-sheet","title":"Web Marketing All-in-One For Dummies Cheat Sheet","description":"<p>Web marketing encompasses a wide range of electronic means to get your product in front of potential customers. Market your product through your business's website, through other people's websites, in their e-mail, or on their phones — nearly everywhere. Market your goods and services effectively by using tools like such as strong SEO terms and pay per click, and by analyzing your marketing campaign every day.</p>\n","categoryList":["business-careers-money","business","marketing"]},"bookAuthorBio":"<p><b data-author-id=\"9866\">John Arnold</b> is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director. <b data-author-id=\"9867\">Michael Becker</b> is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University. <b data-author-id=\"9868\">Marty Dickinson</b> is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists. <b data-author-id=\"9869\">Ian Lurie</b> has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services. <b data-author-id=\"9870\">Elizabeth Marsten</b> is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.</p>","additionalResourceLink":"","bookCompanionPage":{"pageId":0,"name":null,"slug":null,"_links":null},"seo":{"metaDescription":"","noIndex":0,"noFollow":0}},"_links":{"self":"https://dummies-api.dummies.com/v2/books/281891"}},"bookLoadedStatus":"success","bookExtras":{},"bookExtrasLoadedStatus":"initial"},"adsState":{"pageScripts":{"headers":{"timestamp":"2024-03-04T05:50:01+00:00"},"adsId":0,"data":{"scripts":[{"pages":["all"],"location":"header","script":"\r\n<script src=\"https://cdn.optimizely.com/js/10563184655.js\"></script>","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>var _comscore = _comscore || [];_comscore.push({ c1: \"2\", c2: \"15097263\" });(function() {var s = document.createElement(\"script\"), el = document.getElementsByTagName(\"script\")[0]; s.async = true;s.src = (document.location.protocol == \"https:\" ? \"https://sb\" : \"http://b\") + \".scorecardresearch.com/beacon.js\";el.parentNode.insertBefore(s, el);})();</script><noscript><img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=15097263&cv=2.0&cj=1\" /></noscript>\r\n","enabled":true},{"pages":["all"],"location":"footer","script":"\r\n<script type='text/javascript'>\r\n(function(){var g=function(e,h,f,g){\r\nthis.get=function(a){for(var a=a+\"=\",c=document.cookie.split(\";\"),b=0,e=c.length;b<e;b++){for(var d=c[b];\" \"==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null};\r\nthis.set=function(a,c){var b=\"\",b=new Date;b.setTime(b.getTime()+6048E5);b=\"; expires=\"+b.toGMTString();document.cookie=a+\"=\"+c+b+\"; path=/; \"};\r\nthis.check=function(){var a=this.get(f);if(a)a=a.split(\":\");else if(100!=e)\"v\"==h&&(e=Math.random()>=e/100?0:100),a=[h,e,0],this.set(f,a.join(\":\"));else return!0;var c=a[1];if(100==c)return!0;switch(a[0]){case \"v\":return!1;case \"r\":return c=a[2]%Math.floor(100/c),a[2]++,this.set(f,a.join(\":\")),!c}return!0};\r\nthis.go=function(){if(this.check()){var a=document.createElement(\"script\");a.type=\"text/javascript\";a.src=g;document.body&&document.body.appendChild(a)}};\r\nthis.start=function(){var t=this;\"complete\"!==document.readyState?window.addEventListener?window.addEventListener(\"load\",function(){t.go()},!1):window.attachEvent&&window.attachEvent(\"onload\",function(){t.go()}):t.go()};};\r\ntry{(new g(100,\"r\",\"QSI_S_ZN_5o5yqpvMVjgDOuN\",\"https://zn5o5yqpvmvjgdoun-wiley.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_5o5yqpvMVjgDOuN\")).start()}catch(i){}})();\r\n</script><div id='ZN_5o5yqpvMVjgDOuN'></div>\r\n","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>\r\n (function(h,o,t,j,a,r){\r\n h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};\r\n h._hjSettings={hjid:257151,hjsv:6};\r\n a=o.getElementsByTagName('head')[0];\r\n r=o.createElement('script');r.async=1;\r\n r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;\r\n a.appendChild(r);\r\n })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');\r\n</script>","enabled":false},{"pages":["article"],"location":"header","script":" <script src=\"//get.s-onetag.com/bffe21a1-6bb8-4928-9449-7beadb468dae/tag.min.js\" async defer></script>","enabled":true},{"pages":["homepage"],"location":"header","script":"<meta name=\"facebook-domain-verification\" content=\"irk8y0irxf718trg3uwwuexg6xpva0\" />","enabled":true},{"pages":["homepage","article","category","search"],"location":"footer","script":"\r\n<noscript>\r\n<img height=\"1\" width=\"1\" src=\"https://www.facebook.com/tr?id=256338321977984&ev=PageView&noscript=1\"/>\r\n</noscript>\r\n","enabled":true}]}},"pageScriptsLoadedStatus":"success"},"navigationState":{"navigationCollections":[{"collectionId":287568,"title":"BYOB (Be Your Own Boss)","hasSubCategories":false,"url":"/collection/for-the-entry-level-entrepreneur-287568"},{"collectionId":293237,"title":"Be a Rad Dad","hasSubCategories":false,"url":"/collection/be-the-best-dad-293237"},{"collectionId":295890,"title":"Career Shifting","hasSubCategories":false,"url":"/collection/career-shifting-295890"},{"collectionId":294090,"title":"Contemplating the Cosmos","hasSubCategories":false,"url":"/collection/theres-something-about-space-294090"},{"collectionId":287563,"title":"For Those Seeking Peace of Mind","hasSubCategories":false,"url":"/collection/for-those-seeking-peace-of-mind-287563"},{"collectionId":287570,"title":"For the Aspiring Aficionado","hasSubCategories":false,"url":"/collection/for-the-bougielicious-287570"},{"collectionId":291903,"title":"For the Budding Cannabis Enthusiast","hasSubCategories":false,"url":"/collection/for-the-budding-cannabis-enthusiast-291903"},{"collectionId":299891,"title":"For the College Bound","hasSubCategories":false,"url":"/collection/for-the-college-bound-299891"},{"collectionId":291934,"title":"For the Exam-Season Crammer","hasSubCategories":false,"url":"/collection/for-the-exam-season-crammer-291934"},{"collectionId":301547,"title":"For the Game Day Prepper","hasSubCategories":false,"url":"/collection/big-game-day-prep-made-easy-301547"}],"navigationCollectionsLoadedStatus":"success","navigationCategories":{"books":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/books/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/books/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/books/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/books/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/books/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/books/level-0-category-0"}},"articles":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/articles/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/articles/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/articles/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/articles/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/articles/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/articles/level-0-category-0"}}},"navigationCategoriesLoadedStatus":"success"},"searchState":{"searchList":[],"searchStatus":"initial","relatedArticlesList":[],"relatedArticlesStatus":"initial"},"routeState":{"name":"Book3","path":"/book/business-careers-money/business/marketing/web-marketing-all-in-one-for-dummies-2nd-edition-281891/","hash":"","query":{},"params":{"category1":"business-careers-money","category2":"business","category3":"marketing","book":"web-marketing-all-in-one-for-dummies-2nd-edition-281891"},"fullPath":"/book/business-careers-money/business/marketing/web-marketing-all-in-one-for-dummies-2nd-edition-281891/","meta":{"routeType":"book","breadcrumbInfo":{"suffix":"Books","baseRoute":"/category/books"},"prerenderWithAsyncData":true},"from":{"name":null,"path":"/","hash":"","query":{},"params":{},"fullPath":"/","meta":{}}},"profileState":{"auth":{},"userOptions":{},"status":"success"}}

Web Marketing All-in-One For Dummies, 2nd Edition book cover

Web Marketing All-in-One For Dummies, 2nd Edition

Authors:

Michael Becker ,

Marty Dickinson ,

Elizabeth Marsten

Overview

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site

building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Web Marketing All-in-One For Dummies Cheat Sheet

Web marketing encompasses a wide range of electronic means to get your product in front of potential customers. Market your product through your business's website, through other people's websites, in their e-mail, or on their phones — nearly everywhere. Market your goods and services effectively by using tools like such as strong SEO terms and pay per click, and by analyzing your marketing campaign every day.

About The Authors

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director. Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University. Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists. Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services. Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.