{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2018-07-27T14:24:10+00:00","modifiedTime":"2018-07-27T14:24:10+00:00","timestamp":"2022-09-14T18:16:40+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"Facebook","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33612"},"slug":"facebook","categoryId":33612}],"title":"How to Use the Messages Report to Track Facebook User Engagement","strippedTitle":"how to use the messages report to track facebook user engagement","slug":"use-messages-report-track-facebook-user-engagement","canonicalUrl":"","seo":{"metaDescription":"The Messages report shows you the number of conversations your Page had with fans on Messenger for date ranges that include Today, Yesterday, the Last 7 Days, t","noIndex":0,"noFollow":0},"content":"The Messages report shows you the number of conversations your Page had with fans on Messenger for date ranges that include Today, Yesterday, the Last 7 Days, the Last 28 Days, or the Last 180 Days.\r\n\r\nTo view the Messages report, click the Messages tab within Facebook Insights. The Messages report data is broken down by the following:\r\n<ul>\r\n \t<li><strong>Total conversations:</strong> This shows you the number of times you had a conversation with a person on Messenger and the percentage change over the date range chosen.</li>\r\n \t<li><strong>Your responsiveness:</strong> This is an important metric. It shows you the percentage of messages you answered and the average response time. It also shows you the percentage change over the date range chosen. You can gauge your ability to serve customers with this data.</li>\r\n \t<li><strong>Deleted conversations:</strong> This shows you how many conversations people had with your Page that they deleted, as well as the percentage change over the date range chosen.</li>\r\n \t<li><strong>Marked as spam:</strong> This shows you both the number of conversations and percentage that was considered spam.</li>\r\n \t<li><strong>Blocked conversation:</strong> This shows you both the number of conversations and percentage that were blocked.</li>\r\n</ul>\r\n[caption id=\"attachment_254504\" align=\"aligncenter\" width=\"359\"]<img class=\"wp-image-254504 size-full\" src=\"https://www.dummies.com/wp-content/uploads/facebook-marketing-messages-report.jpg\" alt=\"Facebook messages report\" width=\"359\" height=\"429\" /> The Messages report.[/caption]\r\n<p class=\"article-tips tip\">Obviously, if you don’t have Messenger set up, the report will show zero conversations.</p>","description":"The Messages report shows you the number of conversations your Page had with fans on Messenger for date ranges that include Today, Yesterday, the Last 7 Days, the Last 28 Days, or the Last 180 Days.\r\n\r\nTo view the Messages report, click the Messages tab within Facebook Insights. The Messages report data is broken down by the following:\r\n<ul>\r\n \t<li><strong>Total conversations:</strong> This shows you the number of times you had a conversation with a person on Messenger and the percentage change over the date range chosen.</li>\r\n \t<li><strong>Your responsiveness:</strong> This is an important metric. It shows you the percentage of messages you answered and the average response time. It also shows you the percentage change over the date range chosen. You can gauge your ability to serve customers with this data.</li>\r\n \t<li><strong>Deleted conversations:</strong> This shows you how many conversations people had with your Page that they deleted, as well as the percentage change over the date range chosen.</li>\r\n \t<li><strong>Marked as spam:</strong> This shows you both the number of conversations and percentage that was considered spam.</li>\r\n \t<li><strong>Blocked conversation:</strong> This shows you both the number of conversations and percentage that were blocked.</li>\r\n</ul>\r\n[caption id=\"attachment_254504\" align=\"aligncenter\" width=\"359\"]<img class=\"wp-image-254504 size-full\" src=\"https://www.dummies.com/wp-content/uploads/facebook-marketing-messages-report.jpg\" alt=\"Facebook messages report\" width=\"359\" height=\"429\" /> The Messages report.[/caption]\r\n<p class=\"article-tips tip\">Obviously, if you don’t have Messenger set up, the report will show zero conversations.</p>","blurb":"","authors":[{"authorId":8966,"name":"Stephanie Diamond","slug":"stephanie-diamond","description":" <p><b>Stephanie Diamond</b> founded Digital Media Works, Inc., an online marketing company. 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How to Use the Messages Report to Track Facebook User Engagement

By: Stephanie Diamond and John Haydon and

Updated: 07-27-2018

From The Book: Facebook Marketing For Dummies

Facebook Marketing For Dummies

Explore Book Buy On Amazon

The Messages report shows you the number of conversations your Page had with fans on Messenger for date ranges that include Today, Yesterday, the Last 7 Days, the Last 28 Days, or the Last 180 Days.

To view the Messages report, click the Messages tab within Facebook Insights. The Messages report data is broken down by the following:

Total conversations: This shows you the number of times you had a conversation with a person on Messenger and the percentage change over the date range chosen.
Your responsiveness: This is an important metric. It shows you the percentage of messages you answered and the average response time. It also shows you the percentage change over the date range chosen. You can gauge your ability to serve customers with this data.
Deleted conversations: This shows you how many conversations people had with your Page that they deleted, as well as the percentage change over the date range chosen.
Marked as spam: This shows you both the number of conversations and percentage that was considered spam.
Blocked conversation: This shows you both the number of conversations and percentage that were blocked.

Facebook messages report

The Messages report.

Obviously, if you don’t have Messenger set up, the report will show zero conversations.

About This Article

This article is from the book:

Facebook Marketing For Dummies ,

About the book authors:

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

This article can be found in the category:

Facebook ,