Promote Your Business Page on Your Website with a Like Box
One of the best ways to have people connect with your business on Facebook is to place a Like Box (a box that can be placed in your website’s sidebar) on your website or blog.
Customize a Facebook Like Box. You can tweak the Like Box’s design to your heart’s content. When you’re done tweaking, you receive a code to place on your website or blog.
To be clear, there are social plug-ins, and there are badges. A badge contains a link that takes people back to your Page, whereas a social plug-in allows you to click the Like button for a Page without leaving the website on which the box is placed.
You can create four types of badges for your website. Two types work with your Page: the Like badge and the Page badge. You can find the interface to create them at Facebook Badges. Badges, however, they’re not helpful in attracting more likes; they don’t contain a built-in Like button, as Like boxes do.