For your video to count as a video view, Facebook requires that the user watches for three seconds or more.
Within Performance, you see the following:
- Minutes viewed: This shows you the aggregate number of minutes viewed, which includes replays and views less than three minutes long. To count as a video view, Facebook requires that the user watches for three seconds or more. Under the number of minutes, you see the percent change from the previous seven days (or the date range you chose).
- Video Views: Shows the number of times videos were watched for three seconds or more. Under the number of videos viewed, you see the percentage change from the previous seven days (or the date range you chose). From a drop-down menu that appears when you click Video Views, you can also view whether the video was organic or paid.
- Video: The video you choose from the displayed list
- Published: The time and date that your video was published
- Minutes Viewed: The total minutes viewed, including both the replays and the views that lasted less than three seconds
- Video Views: The total number of views over three seconds
The Top Videos report shows you which videos received the most engagement.