By Jan Zimmerman, Deborah Ng

When it first launched, Pinterest offered only the briefest of statistics on the number of Boards, Pins, Likes, Followers, and Following running across the page horizontally below your header image, as shown.

Basic statistics on pins and followers are visible to everyone who visits your Pinterest site.  [Cr
Credit: Reproduced with permission of Mountain Springs Lake Corp.
Basic statistics on pins and followers are visible to everyone who visits your Pinterest site.

All viewers, including your competitors, can see these statistics, Of course, you can see the basic statistics showing how your competitors perform on Pinterest, too.

Now Pinterest offers useful, private analytics that show how users interact with your pins, your profile, and your website. You can also use Pinterest Analytics to find out more about the demographics of your audience.

To access Pinterest Analytics, you must first create a business account. From your business account, go to your Profile page and click the Settings icon (which looks like a gear). Then select Analytics from the pop‐up menu that appears, as shown.

Access Pinterest Analytics from the Settings pop‐up menu on your Business Profile page.  [Cre
Credit: Reproduced with permission of Watermelon Mountain Web Marketing.
Access Pinterest Analytics from the Settings pop‐up menu on your Business Profile page.

You can easily convert a personal account that you’ve been using for your business into a business account. After you’re in Analytics, the screen shown in the following figure appears, displaying a running summary of activity for the past 30 days, including Impressions, Clicks, Repins, Likes, and Pin Type (these data appear below the graphs).

Pinterest’s analytics provide valuable information about users and how they interact with you
Credit: Source: https://help.pinterest.com/sites/help/files/help‐center‐analytics‐1dashboard.jpg
Pinterest’s analytics provide valuable information about users and how they interact with your pins and profile.

For additional detail in each category, select a tab from the top navigation for Your Pinterest Profile, Your Audience, or Activity from Your Website.