Measuring Your Results from Pinterest
When it first launched, Pinterest offered only the briefest of statistics on the number of Boards, Pins, Likes, Followers, and Following running across the page horizontally below your header image, as shown.
All viewers, including your competitors, can see these statistics, Of course, you can see the basic statistics showing how your competitors perform on Pinterest, too.
Now Pinterest offers useful, private analytics that show how users interact with your pins, your profile, and your website. You can also use Pinterest Analytics to find out more about the demographics of your audience.
To access Pinterest Analytics, you must first create a business account. From your business account, go to your Profile page and click the Settings icon (which looks like a gear). Then select Analytics from the pop‐up menu that appears, as shown.
You can easily convert a personal account that you’ve been using for your business into a business account. After you’re in Analytics, the screen shown in the following figure appears, displaying a running summary of activity for the past 30 days, including Impressions, Clicks, Repins, Likes, and Pin Type (these data appear below the graphs).
For additional detail in each category, select a tab from the top navigation for Your Pinterest Profile, Your Audience, or Activity from Your Website.
