How to Use the Hover Card as an Ad on Your Facebook Business Page - dummies

How to Use the Hover Card as an Ad on Your Facebook Business Page

By Amy Porterfield, Phyllis Khare, Andrea Vahl

A nice little feature that Facebook has added recently and can be used for marketing is the hover card. A hover card is a little pop-up box that contains a quick view of information about a Page or person (including the Cover photo, Profile image, or Page category) when you hover your cursor over the person’s or Page’s name in your News Feed.

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Notice how many things you can do from a hover card:

  • Like or unlike a Page

  • Request to be a Friend or subscriber

  • Add to an Interest List or create a custom list for the person or Page

  • Message the person or Page

  • Select to show in the News Feed or not

The nice thing about a hover card is the overall impression it gives.

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To create beautiful hover cards, do the following:

  • Make sure your Page’s Cover photo is an inviting image that conveys the spirit of your upcoming event.

  • Create and upload a new Profile image that includes the dates and location of the upcoming event.

  • Check your Page type under Edit Page, Update Info. Change the category in the fields provided.

Once you have completed these tasks, hover over your own Page’s name in the Timeline and see how your hover card looks.