How to Keep Up with Trends on Twitter - dummies

How to Keep Up with Trends on Twitter

By Kyle Lacy

As a Twitter marketer, knowing what people are talking about on Twitter can help you hone your message. Lucky for you, Twitter actually keeps track of what people are talking about and counts keywords. Twitter trends are shown on your Twitter homepage, below your favorites, followers, and who you are following.

Twitter's homepage

You can also go to the Twitter search page to see the most popular topics of the day. You can go to other Web sites, such as to search for a particular term and get not only a numerical count of the topic discussion but also a graphical representation. You can choose to display trends for right now, today, this week, and this month.

Twitter trends can help you as a marketer because they enable you to identify any problems that people might have that you can solve, see what opportunities are coming up, or figure out whether you want to be part of any conversations. A good marketer keeps his or her finger on the pulse of potential customers. Twitter trends are a great way to quickly and easily monitor that pulse.

You can monitor Twitter trends by keywords and hashtags. Because search engines can index and search all text, that means they can index and search tweets, as well. Services such as Twitter and Google make it possible to search for any keywords you might want, whether you look for a brand or company name, an idea, a song, or even a specific word. Some websites monitor Twitter trends and let you see regular updates to not only the latest trends but also the latest stats surrounding those trends.

Of course, the downside is that you sometimes see words such as could, might, and many trend just because they’re part of normal language usage.

Looking for specific keywords can sometimes be a drag. People may talk about a person, but you could end up looking for several variations of that person’s name before you finally find all the conversations you want.

For example, say that you want to find tweets about George Washington. Do you search for George Washington or GeorgeWashington? What about looking for meatless chili recipes? You could look for meatlesschili, meatless chili, or even vegetarian chili and vegetarianchili. Needless to say, variations in wording can make it very difficult to track trends, which is why people use hashtags.