Facebook Marketing Rule #3: Create Fresh Content - dummies

Facebook Marketing Rule #3: Create Fresh Content

By Andrea Vahl, John Haydon, Jan Zimmerman

You need to continually create fresh content for your Facebook site. One of the best ways to ensure that you are providing fresh content consistently is to create an editorial calendar. To get the most reach for your content, do the following:

  • Make sure that your content educates, entertains, and empowers your fans. This will pique their interest and keep them coming back for more.

  • Publish everything you have in as many places as possible. You want to get your content online and seen by as many prospects as possible.

  • Monitor what others are publishing. If you see something that would be valuable to your audience — and isn’t in direct competition with your business — publish that content (and make sure to give the content’s publisher credit for it!). Third-party publishing is a great way to continue to add value for your fans without having to create all the content yourself.

To help create content consistently, you should create an editorial calendar. It’s a very simple task.

  1. Create a six-month digital calendar.

    Use a word processing program like Microsoft Word, or find a digital calendar online. Google calendars is an excellent tool to use.

  2. Decide how often you want to create content, and in what form.

    Consider creating some of these:

    • Blog posts

    • Video posts

    • Articles

    • Reports

    • Podcasts

    Or create any other form of media you know your audience will like. Mix it up, delivering your content in many formats to attract a wider reach of ideal clients.

  3. Brainstorm content ideas related to your brand or niche.

    Again, think of what interests your clients most. (Hint: Check out your competition’s content. This will help you decide what may be best for your audience.)

  4. Create a calendar of content.

    Choose the specific dates on which you plan to post, and list the topic of the content and the type of delivery. You might add the following in the June 18 box, for example: Blog post and Facebook update on “How to Create a Facebook Page.” It’s as easy as that!

Stay diligent with your content calendar. After you create it, stick with it. The more disciplined you are in sticking to your content calendar, the more traction you will gain with your audience.