Analyzing Interactions between Your Website and Pinterest

By Jan Zimmerman, Deborah Ng

You can use the Activity from Your Website tab to discover which content receives a Like and which content people click on to visit your primary website. Here, you can find daily averages for the number of impressions, repins, and clicks for those pins that link to your site, and track how people have used any Pin It buttons you placed on your website.

To see this option, you must first verify your site.

Verifying your site

To get Pinterest analytics for website interactions, you must first verify your domain ownership by following these steps:

  1. Click the Settings icon (which looks like a gear) on your Profile page and select Analytics from the pop-up menu that appears.

  2. Click the Verify Your Website button in the lower-right corner of the Analytics page that opens.

    Alternatively, you can click the Verify Your Website button in the Analytics Summary page. This button appears in place of the Activity from mlsupply.co graph on the right side.

    Pinterest’s analytics provide valuable information about users and how they interact with you
    Credit: Source: https://help.pinterest.com/sites/help/files/help‐center‐analytics‐1dashboard.jpg
    Pinterest’s analytics provide valuable information about users and how they interact with your pins and profile.
  3. When the Verify Your Website pop-up window appears, copy the metatag in the How to Verify text box, and then paste it into the <head> tag on the index page of your site.

    You may need to ask your programmer to assist.

    Alternately, click the Verify by Upload link.

    You need to verify your website before you can view website analytics related to Pinterest activity
    Credit: Reproduced with permission of Watermelon Mountain Web Marketing.
    You need to verify your website before you can view website analytics related to Pinterest activity.
  4. After adding the verification file or metatag to your site, click the Complete Verification button in the pop-up window to finish the ­process.

    The Activity from Your Website graph should now appear on your Analytics Summary page. If it doesn’t appear, click the Refresh button on your browser.

Analyzing Website Interaction

Once you’ve verified your site, it’s easy to view the data for website interaction. Log in, access the Pinterest Analytics page, and select the Activity from Your Website tab at the top of the page.

As with other Pinterest analytics, you can select the desired time frame for analysis by using date range setting.

Look at referrers to your primary website in Google Analytics to compare how much traffic to your site comes from Pinterest or other image‐sharing sites versus traffic that arrives from websites, other social media, advertising, or search engines.