Location-based Marketing without a Physical Location

By Aaron Strout, Mike Schneider, B. J. Emerson

You may not have physical venues to claim within a location-based service (LBS), but still want a place in the location-based market space. A great way to do that is to create a brand page on foursquare. Brand pages can leave tips at foursquare venues, and, unlike user pages, they don’t have a cap on how many people can follow them.

Check out other branded pages in foursquare’s pages gallery. To get started with a brand page, go to foursquare for Business and click the Learn More link in the Brands section.

The Bravo page on foursquare shows how a brand can use location-based services.
The Bravo page on foursquare shows how a brand can use location-based services.

You’ll be taken to a landing page that explains more about brand pages. Click the Next button at the bottom of the screen to start creating your brand page. Download the Excel spreadsheet. Fill out the form and e-mail it to partners@foursquare.com.

To create a brand page, you will need these four things:

  • A foursquare user URL that is connected to a brand Twitter account.

    Your foursquare user URL should look like this: http://foursquare.com/yourbrandname.

  • A two- or three-sentence description of your brand complete with any relevant social media links.

    Write this description using HTML. It speeds up the process of your request.

  • An 860 x 130-pixel banner image that includes the word “foursquare” or a foursquare logo. Many brands like to add a catchy tagline to their banner images about what followers can expect when they follow the brand.

  • A 185 x 185-pixel logo at 72dpi (dots per inch) to be included in foursquare’s page gallery.

You can change your foursquare user URL to match your Twitter name by authorizing your Twitter account through the foursquare website.