How Website Tracking Tools Help Lead Generation - dummies

How Website Tracking Tools Help Lead Generation

By Dayna Rothman

When you are running lead generation campaigns to drive traffic to your website, you need a way to track your results. By implementing a website traffic tool, you can determine traffic increases and decreases, conversions, content engagement, social interactions, and more. Leveraging these tools and solutions is a great way to get a complete picture of how your lead generation campaigns are affecting website traffic.

  • Google Analytics: Google Analytics, truly a must-have, is used by an estimated 10 million websites. That is huge! And it is the only major analytics solution that offers a free version. While premium users can enjoy enhanced support, additional customization options, and increased data security, all users can build out customized, segmented reports that are easy to view and share. The tool can measure content analytics, website traffic, and social interactions. Google Analytics can also measure and track visits from a smartphone or iPad.

  • Clicky: Clicky has a user-friendly interface that provides easy-to-read-and-understand charts and graphics, along with real-time views of visits to your site. Clicky enables the user to sort by geographic location, referring link, and keyword search terms. The solution also shows real-time site data so you can see who is visiting each page of your website at any given time. Clicky is a large player in the space and is used by 650,000 websites.

  • Woopra: Featuring a unique WordPress plugin, Woopra allows users to track blog authors, categories, comments, and searches. The solution also enables customer tagging, custom event tracking, and website retention reports. Well-suited for retail sites, Woopra can also generate revenue reports based on time period, categories, and SKUs (stock keeping units).