Employing Important Public Relations Principles - dummies

Employing Important Public Relations Principles

By Eric Yaverbaum, Robert W. Bly, Ilise Benun, Richard Kirshenbaum

Part of Public Relations For Dummies Cheat Sheet

Public relations (PR) is all about getting noticed. When you’re planning your PR strategy, the whole idea is to get customers talking. Keep these key issues in mind to get you or your company noticed:

  • You have to be different. Conventional publicity strategies get lost in the noise. You have to find a creative way to stand out from the crowd and get noticed.
  • Publicity should help you reach your market objective. Getting publicity is fun, but it’s a waste of time and money if it doesn’t help you achieve your marketing objectives. If getting on the front page of The Wall Street Journal doesn’t help you make more money or increase your firm’s market share, it really isn’t worth the trouble.
  • You don’t have to have media contacts to get big-time publicity. You don’t have to know Joe TV star to get on his TV show; you just have to come up with an idea that will interest his producer.