Tools for Tracking Your Brand on Twitter - dummies

Tools for Tracking Your Brand on Twitter

By Kyle Lacy

Part of Twitter Marketing For Dummies Cheat Sheet

Before you jump into actively marketing on Twitter, find conversations about your brand. These effective and easy-to-use tools can help you fidn out what people are tweeting about your brand:

  • TwitterSearch: This is the official Twitter search page. Enter your brand name to search for conversations.

  • TweetBeep: This service sends you e-mail alerts whenever a twitterer mentions your keyword, brand, or URL.

  • social mention: Receive free daily e-mail alerts of mentions of your brand, company, CEO, or marketing campaign, or on a developing news story or a competitor.

  • BackTweets: With this service, find out how many people are tweeting a given URL, which you can use to track your business’s URL.