The Venture Capitalist Pitch Deck: Your Product or Product Line

By Nicole Gravagna, Peter K. Adams

When developing your pitch deck, you need to describe your product so your potential investors know what you plan to sell. When describing your product, be as visually accurate as possible. Instead of listing the product as text on a slide, show a photograph of the actual product.

If your product is a component for a larger product, show how it fits into the user’s world. If your product isn’t manufactured yet, you can have a photorealistic rendering made for you so people can see the product without having to use their imaginations.

For example, a home-use diesel engine heater may look like a bunch of coiled-up wires, but a picture of an engine, a picture of your product, and then a photo of a person in a hat and gloves sitting in a car gets the point across quickly: Everyone can clearly see that your product warms car and truck engines when it’s cold outside.

As you progress through these slides, you can verbally describe how this product is better than all the other engine heaters because it’s faster or cheaper or easier to install.

It’s also nice to show progress. If you have a slide with an ugly prototype, followed by a slightly nicer prototype, followed by a slide with a minimum viable product, the venture capitalist can get the point that you’ve worked quite a bit on this. In this case, for sure, show is better than tell.

Take care not to let the product dominate your talk. If your product is simple and easy to understand, you may not spend much time on this topic at all. At the very most, you should keep the product discussion under a quarter of the total presentation time.