Instagram For Business For Dummies book cover

Instagram For Business For Dummies

By: and Eric Butow Published: 12-22-2017

Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand.

Articles From Instagram For Business For Dummies

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43 results
43 results
How to Find Your Contacts on Instagram

Article / Updated 03-15-2022

If you're new to Instagram, you may be wondering where to start. Instagram (and its daddy, Facebook) is happy to help you make connections. You can find people in a few different ways. Finding your Facebook friends Facebook has a vested interest in making Instagram grow, so it tries to encourage you to round up your Facebook friends and bring them over to Instagram. It’s an easy way for you to find people. To find friends on Facebook, follow these steps: Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen. Tap the person with a plus (and possibly a red number) at the top left. Tap the Facebook link at the top of your screen. Confirm your Facebook login by tapping OK. The screen displays how many Facebook friends you have on Instagram. Tap either Follow All or Follow. To follow every one of your Facebook friends on Instagram, tap Follow All. If you’d rather be more selective, especially because you'll likely be promoting your product or service, you may want to follow friends one by one. Simply tap Follow next to each friend you’d like to connect with, and keep scrolling and following! Some of your friends may have set their accounts to private. In this case, you see Requested after you tap Follow. They need to approve you before you can view their profile and posts. Syncing your contact list Instagram can also connect you with the contacts stored on your phone or tablet. After you activate this feature, your contacts are periodically synced with Instagram’s servers. Instagram does not follow anyone on your behalf, and you can disconnect your contacts at any time so that Instagram cannot access them. This feature may be best as a one-and-done in the beginning versus a constant connection for privacy purposes. To connect your contacts, follow these steps: Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen. Tap the small person with a plus (and possibly a red number) at the top left. Tap the Contacts link. The next screen tells you that Instagram will find people you know, and you're given the option to follow them. To proceed, tap Connect Contacts. Another pop-up asks whether Instagram can access your contacts. Tap Allow Access. A pop-up appears asking you to allow Instagram access to your Contacts. This is your last chance to cancel your decision to allow Instagram to access your contacts. Tap OK. The pop-up goes away, and the Contacts screen appears. Follow all your contacts on Instagram by tapping Follow All, or choose which contacts to follow by tapping Follow next to each one. If you change your mind at some point and want to disallow Instagram’s access to your contacts, tap the wheel icon on your profile page, scroll down to Settings, and then tap Contacts. Tap the Connect Contacts toggle to return it to white, which terminates Instagram’s access.

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Choosing an Instagram Name and Username for Your Business

Article / Updated 09-16-2021

Your name and username are two of the most important components of your Instagram profile because they are the only two searchable criteria of your profile. When users type a keyword or name in the search field on Instagram, the app looks at only the username and name fields of accounts to determine if an account is relevant to that search query. The username is the string of characters at the top of profile. The name is the bold text below the profile photo. If you want your business to be found by a keyword or phrase, be sure to include it in either the name or username for your account. Choosing the best Instagram username You must select a username when you set up a new Instagram account. Your Instagram username is how you are recognized on Instagram. All activity, from the content you post to how you engage with others, is associated with your username. The username is at the top of the profile. Your username is the component of your Instagram URL that defines your account. It's delineated with the @ symbol when referring to you as a user. The URL for your Instagram account is http://instagram.com/yourusername When you interact on Instagram, the username appears as yourusername An Instagram username is limited to 30 characters and must contain only letters, numbers, periods, and underscores. You can't include symbols or other punctuation marks as a part of your username. Choose a username that represents your brand, is recognizable, and, if possible, distinguishes what you do. Your username might be simply your business name or an adapted version of your business name, such as @louboutinworld, instead of Christian Louboutin. Or you might also include a word or two that describes your business industry or niche to further define who you are, such as @yorkelee_prints. Choosing a username that is different than your business name may confuse Instagram users as to whether or not your account is the official account for your business. It's best to keep variations as minimal as possible to avoid confusion. During the registration portion of your Instagram account, you're prompted to select your username. If the username you selected is available, a check mark will appear. If someone is using that username, an X will appear in the username field. Keep selecting alternatives until you find an available username. Usernames are provided on a first-come basis. If you’re signing up for a new Instagram account using the web version, Instagram will populate an available username for you. Delete this username and type one that represents your brand. If the username you want to use is unavailable, you can use alternative options by adding periods or underscores to the username, by using abbreviations, or by adding another word. There is little you can do to have an existing username transferred to your account if it's in use or was previously used by another account. If another account is using your registered trademark as its username, visit Instagram for information on how to file a claim of trademark violation. It's good practice to read your username objectively before finalizing it. When you combine more than one word into a single username, without spacing, the arrangement of the letters may read differently or inappropriately to others. For example, @yourusername might be read as “You Ruse R Name” instead of “Your Username.” When this is the case, consider adding periods or underscores to separate the words within the username as follows: @your.username or @your_username. After you select a username, all content linking to your profile is associated with the username's URL. If you want to change the username at some point, your URL would change and you would need to update all backlinks and links to that profile accordingly. This is why it's best to choose the right username when setting up your profile. If you do want to change your username, follow these easy steps: Go to your profile on Instagram on either your mobile device or your computer. Tap or click Edit Profile. In the Username field, type the new username. Save your changes.To do so, tap the check mark, Done, Save, or Submit button (depending on the device you're using). Choosing the best name for Instagram Your Instagram name is visible only when someone visits your profile directly. The name appears in bold below the profile photo. Your profile will perform better in searches and look more professional if the name and username are different. Having a name that's different from your username provides double the opportunity for keywords and searchable criteria in the Instagram app. Power users on Instagram take the time to craft good username and name components. Unlike your username, which is one word, your name should be in proper sentence structure with capital letters and spacing. Your name (like your username) is limited to 30 characters, including spaces. You can use your actual name or business name as your name on Instagram. Or you may choose to use an abbreviation or a commonly recognized description of your business. For example, if your business is a pizza restaurant called Farm Fresh Pizza, your username might be farm.fresh.pizza and your name might be Best Pizzeria in Boston. You can be found in more searches on Instagram if you include a keyword or phrase in your name or username or both. If you didn't put a defining keyword in your username, you should include one in your name field, in addition to your actual name. The name on your profile is not tied to your URL or other defining aspects of Instagram, so you can change it at any time. Consider adding or changing keywords, as necessary, to appeal to your target audience on Instagram. If you want to change your name, do the following: Go to your Instagram profile, and tap or click Edit Profile. In the Name field, type the new name. Save your changes.To do so, tap the check mark, Done, Save, or Submit button (depending on the device you're using).

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How to Use Instagram’s Editing Tools

Article / Updated 08-17-2021

Instagram knows that looks are important, so they've gone ahead and built a photo editor right into their app. Now you can tweak pictures from your phone before posting them for the world to see. After all, nothing is worse than a dull, flat photo. The horror! View Instagram's editing tools by tapping Edit at the bottom of the screen. A row of editing tools appears below the viewer. Swipe from right to left in the row of editing tools to see all 13 tools. Tap a tool to open it below the viewer. What you see below the viewer depends on the tool you tapped. For example, when you tap the Brightness tool, a slider appears so you can increase or decrease the photo’s brightness. No matter what tool you use, the photo in the viewer reflects the changes you make. Here’s what you can do with each tool: Adjust: You can adjust your photo in several ways by using the Adjust tool. A row of three icons and an associated slider bar appear below the photo so you can make the following changes: Change the vertical or horizontal perspective of the photo by tapping the left or right icon, respectively, below the photo. After you tap the icon, it’s highlighted in black. The slider bar is a series of vertical lines. Swipe left and right in the slider bar to see the change reflected in the photo. As you slide, the highlighted icon above the slider bar is replaced with a box that shows you the change amount measured in degrees. If the object in your photo appears tilted, tap the straighten icon in the middle of the icon row. Then swipe left and right in the slider bar to tilt the photo so that the object appears straight. As you swipe in the slider bar, a box appears in place of the straighten icon and shows you the number of degrees you’re tilting the photo. Rotate the photo 90 degrees counterclockwise by tapping the rotate icon in the upper-right corner of the screen. Keep tapping the rotate icon to continue to rotate the photo in the viewer. Crop the photo to a specific area by first zooming in (touch the photo and spread your thumb and index finger apart) in the viewer. Then hold down on the photo and drag it in the viewer until you see the part of the photo you want to post on your Instagram feed. If you decide you don’t want to crop the photo, zoom back out to the photo’s original size by pinching your thumb and index finger together in the viewer. Brightness: In the slider bar below the viewer, slide the dot to the left to darken the photo or to the right to make the photo brighter. As you move the slider bar, the photo in the viewer darkens or brightens accordingly. Contrast: In the slider bar, make the light areas of your photo even lighter by sliding the dot to the left. Make the dark areas even darker so the focus is on the lighter areas of your photo by sliding the dot to the right. Lux tool: At the top center of the Filter and Edit screens is an icon that looks like a half-light, half-dark sun. Tap it to open the Lux tool, which you can use to quickly change the exposure level and brightness instead of using the separate Brightness and Contrast editing tools. Move the slider to change the exposure level and brightness. When you’re finished, tap Done to save your changes, or tap Cancel to discard them. If you want to undo any edits you’ve made, tap the Lux icon and then move the slider to its default location, 50. (The default setting for the Brightness and Contrast editing tools, however, is 0.) When you’re done, tap Done. If you’ve undone any edits in tools other than Lux, you won’t see the gray dot below the tool button. Structure: This tool enhances the details in the photo, such as adding color in an area that appears washed out in the original. In the slider bar, slide the dot to the right to see how the tool increases the details of the photo in the viewer. If you think the photo is too detailed, slide to the left to make the photo fuzzier. Warmth: In the slider bar below the viewer, slide the dot to the right to make the colors warmer by adding orange tones or to the left to make the colors cooler by adding blue tones. Saturation: In the slider bar, slide the dot to the right or left to increase or decrease, respectively, the intensity of all colors in your photo. Color: You can change the color of your photo's shadows or highlights or both, as well as change the intensity of the tint. Eight colors are available: yellow, orange, red, pink, purple, blue, cyan, or green. To change the color of shadows in your photo: Tap Shadows, if necessary (it's the default), and then tap one of the color dots. To change the highlight color: Tap Highlights, and then tap one of the eight color dots, which are the same colors as those used for shadows. To change the tint intensity for the shadow or highlight color: Tap the color dot twice. In the slider bar that appears below the viewer, slide the dot to the left or right to decrease or increase the intensity, respectively. When the intensity looks good to you, release your finger from the dot and then tap Done to return to the Color page. Fade: Do you want your photo to look like it’s been sitting in a shoebox for years…or decades? In the slider bar, slide the dot to the right to fade the color from your photo or to the left to add color. Highlights: In the slider bar, slide the dot to the right to increase the brightness in bright areas of the photo. Slide to the left to darken the bright areas in the photo. Shadows: In the slider bar, slide the dot to the right to lighten the dark areas in your photo. Slide to the left to darken the dark areas. Vignette: This tool allows you to darken the edges of the photo so people will focus on the center of the photo. In the slider bar, slide the dot to the right to darken the photo edges. Tilt Shift: You can blur the outer edges of your photo and keep the center in clear focus so people will automatically look at the focused area. Tap Radial below the viewer to blur all four edges of the photo and keep the center focused. Tap Linear to blur just the top and bottom edges of the photo. You can change the size of the “unblurred” area of the picture by tapping the center of the photo with your thumb and forefinger. Then spread them apart to make the area larger or together to make the area smaller. Tap Off if you don’t like the changes and want to keep your entire photo in focus. Sharpen: This tool sharpens features that aren’t visible in the original photo, such as the texture on a wall. In the slider bar, slide the dot to the right and left to make the photo less and more fuzzy, respectively. After you finish making changes to your photo, apply your effect by tapping Done. Or discard the effect by tapping Cancel. After you apply an effect, a gray dot appears below the effect's icon as a reminder that your photo now sports that effect. Lookin' good!

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10 Brands Killing It on Instagram

Article / Updated 02-20-2018

It’s so easy to tell you what to do with your Instagram account; it’s a lot harder to do those things. That’s why it helps to see what other great Instagram brands are doing and use them for inspiration. GoPro For a big brand, @GoPro understands the effect of using Instagram well. GoPro’s content is a mix of people, places, and pets. Although its photos and videos span every corner of the globe, they are cohesive, well branded, and share the same story of adventure and excitement. Here’s an example of the posts shared on the GoPro account. The most unique aspect of the GoPro account is that its content is all user-generated content (UGC). Its posts are photos and videos created by its customers, which it regrams (repost) to its account. GoPro chooses only the best content and posts that stay true to its brand's styling and personality. Beyond the branding, GoPro also does a good job of interacting with its audience, posting fun captions and responding to comments and questions on its posts. GoPro builds engagement and loyalty through this method of communication. Yellowillow The @yellowillow Instagram account, run by photographer Anne McIsaac, has beautiful styling in which most of her images incorporate the color yellow. She shares images from her work and life, in a range of topics and locations, but are all tied together with her photographic style and the pops of yellow color. Anne incorporates effective hashtag strategies as well as a brief description or story about the post, giving it context and personality. She is also dedicated to her audience, responding to comments and questions to build a relationship with her followers. Thanks to the size of her audience and the value she has as a brand, Anne collaborates with other companies to create sponsored posts. Even though these posts are promoting another product or company, she ensures that the content stays true to her own branding and personality. Sugarandcloth Ashley Rose is a blogger who uses her @sugarandcloth Instagram account to build her brand. Her Instagram posts are a combination of her lifestyle, blog projects, and insights into her many projects. Her images are colorful and vibrant, making them visually appealing to users on Instagram. She also writes great captions that showcase her personality and style, allowing her to connect authentically with her audience. Below is a sampling of the beautiful images on the @sugarandcloth account. Beyond her regular Instagram content, Ashley uses Instagram Stories effectively as well. Her Stories are consistent with her branding and styling but open up her life as a mom, wife, blogger, and business owner. She shares the more personal side of her business and allows her personality to shine through. RPMItalian RPM Italian is a restaurant in Chicago, Illinois, that showcases its cuisine, restaurant, and news via its @rpmitalian Instagram account. Every photo has great staging and lighting. RPM Italian effectively incorporates behind-the-scenes content, such as making pasta from scratch or showcasing chefs in the kitchen, while editing and staging the photos to align with its brand styling of plated dishes. Black and white is the dominant undertone of the images, yet pops of color add visual appeal. This shows you how RPM Italian achieves this brand styling on Instagram. This account also shares posts on a minimal schedule, at most two to three times a week. In this way, it ensures that its content is of the highest quality and has the greatest effect on its audience. EmilyJoyRosen Emily Joy Rosen, the CEO of the Institute for the Psychology of Eating, uses her @emilyjoyrosen Instagram account as a micro-blog. Although it’s generally advised to keep captions to no more than a few short paragraphs on Instagram, Emily is an example of the exception to the rule. All her posts have long captions, broken up by spacing and formatting, to tell a moving story. Emily connects with her audience through raw, emotional details of her own life. And even though most people don’t like to read long captions on Instagram, her audience appreciates her approach and happily reads each post. Adding to the relationship building on her account, Emily actively engages with her audience in the comments of each post. She offers support and encouragement to those who need it. TheLoveBombCo The Love Bomb Company sells coffee mugs and glassware imprinted with witty motivational sayings. Its @thelovebombco Instagram account is a direct representation of its brand, voice, and style. When you view this account — from the bio to posts and products — you immediately get a sense of what this company is about (whether you love it or hate it). This company understands that always posting its products can get overwhelming and appear pushy. So instead of only showcasing its products, it includes quotes in branded fonts. It also connects more authentically with its audience by including user-generated content provided by its customers. This highlights its products in various settings and shows the variety of lifestyles, yet commonalities, of its customers. The.Book.Report The @the.book.report account on Instagram makes great use of videos and multi-image posts (also called albums or slide shows), two effective but underutilized Instagram features. Michelle, who runs the Instagram account, provides reviews of children’s books and uses her Instagram account to share her opinions as well as a look at each book. She uses the slide show post to share an image of the book cover and then a series of images or a video to showcase the inside of the book. Her captions contain her insights into the book and its value to other parents. To create trust and rapport with her audience, Michelle also incorporates posts about her family and kids, demonstrating their personal life and interests. LaJollaMom The @lajollamom account is run by Katie Dillon, a luxury travel blogger. Her account is full of beautiful photos from around the world, but she also does a fantastic job of sharing educational content. Her captions often include insider tips, fun facts, or other information that her audience finds valuable. This is an example of one of her post captions providing tips on traveling. Katie often shares personal experiences of her travels with her family as well. It provides transparency to her audience and builds trust with those who follow her. The photos on her account are personalized but high-quality images that are edited and selected for best performance on Instagram. Katie ensures that she interacts with her followers by personally responding to comments and questions on her posts. TSA The TSA — the agency that ensures traveler safety at airports and other transportation facilities — isn’t an account you would expect to follow on Instagram. However, the @TSA account understands how to do Instagram well. It showcases its working dogs and handlers on Instagram, which helps because people love to see dogs on Instagram! It also shares photos of all the wild and crazy items that have been confiscated by TSA agents. In these posts, the captions are used to remind you of prohibited items, so there's an educational component in addition to the humor behind the odd objects. To keep its account more lighthearted, the @TSA account will often get involved in trending topics or relevant events, such as the solar eclipse or Star Wars Day. GeneralElectric For a large engineering company, focused on business-to-business customers, the @generalelectric Instagram account does a surprisingly good job. This account doesn’t attempt to focus on large-scale clients. Instead, it builds brand awareness and connects with people on an individual level. This Instagram account incorporates employee profiles, inside looks at product development, tours of the company’s facilities, and information about how things are built. Its posts are informational and educational, yet entertaining to view or read. Here is an example of a fun and informational post about the design of its wind turbines. This account also effectively incorporates photos, videos, and slide show posts to best generate engagement with a wide range of its audience.

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Measuring Your Instagram Ad Results

Article / Updated 02-19-2018

After you’ve created and placed an ad on Instagram, the next task is to measure your ad results. Many businesses overlook this step, but you're smarter than they are! Tracking the effectiveness of a campaign sets you up for future success and saves you money and loads of time. Why would you want to keep running an ad that barely converts to a sale when you could be running a winner? Viewing Insights via Instagram Insights include data from your posts about impressions, reach, likes, comments, and more. They are easy to receive via the mobile app. Follow these steps to access them: On your Instagram profile page, tap the Insights bar graph icon at the top middle of your phone screen. Scroll down to the Promotions area. Click the See More link, if necessary, to see your results. If your promotion is still in progress, you don't need to click the See More link. Any promotions that have run are listed with a thumbnail photo of the ad. Review the link clicks that your promotion received (listed to the right of the thumbnail) and jot down that information to store with other data later. Tap anywhere in the field where your promotion is listed to view the ad as it was originally shown to your audience. Tap View Results. The Results page appears with a smaller version of the image, your impressions, reach, likes, comments, and saves. It also displays the total post engagement for your ad versus what one of your typical unpaid posts gets. Now that you've collected this data, store it in a spreadsheet so you can compare it to one of your typical post’s results as well as future campaigns. This data is important to use for comparison if you plan on A/B testing other images, captions, text, audiences, or even ad types. Viewing Insights via Facebook Ads Manager Ads Manager provides more data on your Instagram ad than Instagram’s mobile app. You can see campaign results in Facebook Ads Manager whether you created the ad in Facebook or in Instagram. If you're tracking results closely, Facebook Ads Manager is the better bet because it shows more information about the money you spent and the cost per result. It also allows you to export the data to a .csv or .xls file. Follow these steps to view your results in Facebook Ads Manager: Go to Ads Manager by clicking Manage Ads in the drop-down list to the right of your Facebook page. All current and completed ads appear on the dashboard. View a summary of the results by looking to the right of your campaign name. Scroll right to see everything! Drill down into the campaign by hovering your cursor over the campaign name and clicking View Charts. You see the Charts screen. Toggle between all three Chart screen options (Performance, Demographics, and Placement) to get the information you need. (Optional) To export the results of your campaign: Click the box to the left of your campaign name. At the top right of the screen, under Filters, click Filter by Selection. Click Export. That’s all there is to it! Check your web traffic and any other conversions taking place on your website. Include this information with your other Instagram campaign results data so they're part of your final data analysis.

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How to Run an Instagram Ad in Power Editor

Article / Updated 02-15-2018

Facebook Power Editor was introduced as a way for larger advertisers to upload and manage multiple ads at once. If you're new to the ad game, go with the easier-to-use Instagram mobile app or Facebook Ads Manager. If you're confident in your Facebook Ads Manager skills and want to give Power Editor a try, these instructions are for you! Go to Power Editor and click Create Campaign. Unlike Ads Manager, Power Editor doesn't have a drop-down on Facebook. In the first section on the page: In the Campaign Name field, type a campaign name. Leave the Buying Type as Auction so that Facebook will get the best price for your ad. Choose your campaign objective. You can choose from the following: Brand Awareness, Reach, Traffic, App Installs, Video Views, Lead Generation, Post Engagement, Page Likes, Event Responses, Messages, Conversions, Product Catalog Sales, or Store Visits. To follow along with the example, choose Traffic. Type a name for your ad set. If you have only one ad set under the campaign name, you can give it the same name as the campaign. If you have multiple ad sets under one campaign, be specific when naming. For example, the campaign might be “Jenni’s Thanksgiving Fundraising Campaign,” and then the ad set would be a subset that includes targeting, placement, budget, and schedule. You might have several ad sets with different targeting, placement, budget and schedules, but they can all be under the same campaign. (You can go back to Create Campaign at any time and choose Existing Campaign, choose Create New Ad Set, and type a new name.) Type your ad name. If you have multiple ads under one campaign or ad set, be specific when naming. Similar to the ad set, you can have multiple ad names that can include different pieces of creative or post text. Click Save to Draft. Another screen pops up confirming your choices and asks for a campaign-spending limit. Enter your campaign limit, and click the Ad Set Link to the right. The next page asks for the same information as the one in Ads Manager. Complete the information on the Creating the Ad Set page.Enter the budget and schedule, locations, age, gender, languages, detailed targeting, and connection types. Click Save This Audience. The next section that appears, Placements, is also the same as the one in Ads Manager. Decide where to run your ad: To run the ad on all available ad sections on Instagram and Facebook, leave Automatic Placements selected. To run the ad only on Instagram, select Edit Placements and deselect everything except Instagram Feed. To run a Stories ad, select only Instagram Stories. In the Optimization & Delivery section, leave everything as automatically selected. Click the 1 Ad link on the top right of the pop-up. The Ads page appears. Make sure the correct Facebook and Instagram accounts are listed in the Identity section. If another account appears for Facebook, choose another page in the drop-down list. In the next section, choose whether to use an existing post or create an ad: If you've already created and posted the image and text on Facebook, click Use Existing Post and then choose the post from the Page Post drop-down list. The ad appears in the Ad Preview section to the right. If you want to create the ad in Power Editor, select Create Ad. Select one of the three options. From here, you can add images and videos, a website URL, text, a headline, and a newsfeed link description, and choose your call-to-action link. A preview of your ad appears on the right. Click the arrow at the top left of the Create Ad page to go to the main Power Editor dashboard. Your ad campaign information is saved as a draft for your review. Click the blue Review Draft Items button at the top right of the page. The Review Draft Items screen appears with the name of your campaign. Click the green Confirm button. If there are no problems, an approval notice appears, and your ad is ready to run! If there are problems, you are notified, along with instructions for correcting them. You can always return to your ad from the dashboard and click Edit to make changes. You can make an ad inactive before it’s finished running by going to the main dashboard, scrolling to your ad set, and sliding the blue tab to the left of the ad’s name, turning it grey.

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How to Run an Instagram Stories Ad in Ads Manager

Article / Updated 02-15-2018

Instagram Stories can be created only in Facebook Ads Manager, not in the mobile app. To run a Stories ad by using Facebook Ads Manager, follow these steps: Create a photo, video, or carousel ad. In the Placements section, select Edit Placements, and then select only Instagram Stories as your placement. Scroll down to the Budget & Schedule section. You should already have an idea of how much you can spend for the entire campaign, and the length of the campaign. Choose Daily Budget (the default setting), enter your daily campaign-spending amount, and choose the days you want to run the campaign. Be sure to enter the daily amount for the campaign, not the entire campaign amount. In the Optimization for Delivery drop-down list, choose Link Clicks. Leave all other fields at their default settings. Click Continue. The Page & Post page appears, where you can upload your ad. When choosing a Stories ad, you have only one option: Create New Ad. Upload a photo or an image, or upload a video. Because Stories are vertical, the recommended image size is 1,080 x 1,920 pixels for an image, or filming in the vertical format on your phone for video. Type your caption text, choose a call-to-action button, and enter the website in which you’d like to link the ad. When everything looks good in the preview on the right, click Confirm to process the ad.

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How to Include Instagram on Your Website

Article / Updated 02-15-2018

You can incorporate Instagram directly on your website in several ways. The main three tactics discussed here are as follows: Linking a button on your website to Instagram Allowing users to share your articles or blog posts on their social media accounts Embedding your Instagram feed on your website Exact instructions for adding these items to your website may differ depending on how your website was built. If you did not build your website, ask your webmaster for help if needed. Linking your website to your Instagram page If you have a website, all your business's social networks should be linked to your website so your prospective customers can easily find and follow you on Instagram, Facebook, and more. Most website builders, such as Wix, SquareSpace, and GoDaddy, offer a variety of social media icons that you can easily drop in. For Instagram specifically, you need to link the icon to your Instagram web address: http://www.instagram.com/yourusername. If your website was not built on a website builder platform, you can still add a link to Instagram. Here’s how: Do a Google search for an Instagram icon available for downloading. Many are available for free. Download the icon that best fits your website’s design, and save it to your computer. Go to your website’s content management system or backend. Details for this process are beyond the scope of the book. Consult your webmaster for help if needed. Add the Instagram social media icon to your page as you would for any other image. Link the Instagram icon to http://www.instagram.com/yourusername. That’s all there is to it. Repeat the process for all active business social media accounts. Make sure you size the social media icons correctly (all the same size, not too large or small) before you upload them to your site. The standard size for social media icons is 32 x 32 pixels. Allowing others to share your content via Instagram You’ve likely noticed and used social media share buttons, which typically appear at the top or bottom of a web article or blog. Share buttons enable you to share that content via your Facebook, Twitter, LinkedIn, Pinterest, and several other social networks — except Instagram. Unfortunately, Instagram’s current terms of service do not allow you to add a Share This button on your website. We still encourage you to add your other social networks to further your content reach. Most website builders have share button widgets so you can easily share your content. If you have a custom website, here are some websites that work similarly and offer share button solutions at no or low monthly costs: AddThis AddToAny ShareThis Embedding your Instagram feed on your website Looking to entice your website viewers to check out your Instagram profile? Add your Instagram feed to one of your website’s pages. Users click an individual image to be taken to that image on your Instagram profile. It’s a great way to tempt people to go to your account. Before you embed your Instagram feed on your website, think through your strategy. Would you rather have your audience stay on your website or go over to Instagram? Make sure you aren’t luring them away from the place you want them to be! Many website builder companies offer widgets or apps to easily insert your Instagram feed on your website. Follow their instructions for adding the Instagram feed widget. You’ll need to know your Instagram web address for this task. If you have a custom or WordPress website, you can add the Instagram feed by using one of several widgets, such as the following: Juicer POWr SnapWidget All three have free options for smaller accounts and follow similar directions: Sign up on their website by providing an email and password. Choose Instagram as the social media network. Sign in to your Instagram account and allow the app to access your account. Provide your Instagram account’s web address. Click Embed in Your Site (or something similar, such as Generate Embed Code) to generate the embed code. Copy and paste the embed code on the backend of your website on the web page where you would like the feed to appear. If you're unfamiliar with your website’s HTML code, provide the embed code to your webmaster to copy and paste in the correct spot on your website.

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How to Use Boomerang to Keep Instagram Fans Coming Back

Article / Updated 02-15-2018

Boomerang is an app that helps you engage your Instagram followers. It takes a burst of photos and creates a looping backward and forward video clip from them. An action such as twirling a pencil or blowing a bubble becomes more exciting when played in a loop! Boomerang is not installed automatically on your phone. Go to the App Store and type Boomerang for Instagram in the Search bar to find it (it’s free). After you download the app, follow these steps to use it: Open Instagram Stories by swiping right or using the camera icon at the top of the newsfeed. Slide the Normal setting to the left, changing it to Boomerang. To switch from forward-facing video mode to selfie video mode and back, tap the arrows to the right of the white circle. You can also use Boomerang with one of the face filters Tap the white circle with the Boomerang logo (infinity symbol). You don’t need to hold down the white button as you would for video. The app is actually taking several pictures in a rapid burst. If you're not satisfied with your Boomerang and want to try again, tap X at the top left and repeat, starting Step 3. Share the Boomerang Story by tapping Your Story; save it by tapping Save; or send it as a DM by tapping Next, selecting the recipients, and tapping Send. Boomerang works best when recording movement. To try it out, film someone doing a cartwheel, making funny faces in the camera, or dancing!

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How to Draw on Your Instagram Story

Article / Updated 02-15-2018

One popular feature of Instagram Stories is the drawing tool. You can use your finger to draw arrows, to circle something, to write words, or to draw anything else you’d like! Follow these steps to draw on a Story: Take a photo or video in Instagram Stories, or upload a photo or video there. Tap the pen icon at the top right of the screen. Tap a drawing tool, at the top of the screen. From left to right, the tools are as follows: Magic marker: Draws like a fat magic marker. Highlighter: Draws like a highlighter and is slightly transparent. Neon: Draws like a neon light with an outline of the color you select. Eraser: Erases anything you draw. Use your finger to rub across the drawing to erase. Erasing will not affect your photo or video. Heart: Draws like a piece of chalk. Start drawing! You can use your finger or a stylus. See what each drawing tool’s line looks like below. You can change the color or line width as follows: To change the color of any drawing tool (except the eraser), tap a colored circle (at the bottom of the screen). To change the line width, tap the circle to the left of the other colored circles, and move the slider up or down. When you have finished drawing, tap Done at the top right of the screen. You can still go back and erase or add to your drawing by tapping the pen tool again. Share the Story by tapping Your Story; save it by tapping Save; or send it as a DM by tapping Next, selecting the recipients, and tapping Send. When you have text that is hard to read over a busy photo or video, make the text stand out by scribbling behind it. Or, if you’d like to create a solid color background that covers the entire screen, take a photo of anything, tap the drawing tool, select a color, and then tap and hold down anywhere on the screen.

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