How to Add a Call to Action in the Music Business

By Loren Weisman

The call to action is your signature in the music business. It is for blogs, videos, and other content that serves as a direction for where fans should go to find out more. It should get your audience to do something — usually in the form of clicking links, calling a number, or performing another activity to get more information.

Building the best signature for your content

Your signature is your calling card, the set of directions, and marching orders to allow people to know, at a glance, who you are and how to find you.

You gave them the content to spark their interest; now give them the information, location, and branding to set that interest on fire. Take the one-liner and then add the tagline:

Clawing at the alternative funk genre woven in to a scratching post of rock and blues, Kitty Likes Avocado serves up a smooth and fruity pop-infused sound with the attitude of a kitten on catnip. Kitty Likes Avocado is fruity funk scratching at the drapes of rock and roll.

This creates the one liner and the tagline as well as capturing a number of keyword phrases that help build the bio, including alternative funk, rock, and blues and pop-infused. After you add your one-liner and tagline, add the elevator pitch for what they can get and where they can get it:

For more info about Kitty Likes Avocado, their shows, music, merchandise, videos, news and updates, visit: [Your website Here]

The band name is repeated for a third time, and part one of the keyword phrases from the tagline is used again. Without the web links, the example call to action looks like this now:

Clawing at the Alternative funk genre woven in to a scratching post of rock and blues, Kitty Likes Avocado serves up a smooth and fruity pop-infused sound with the attitude of a kitten on catnip. Kitty Likes Avocado is fruity funk scratching at the drapes of rock and roll. For more info about Kitty Likes Avocado, their shows, music, merchandise, videos, news, and updates, visit: [Your website Here]

Close with the name of who’s delivering the content to get the conversion of people who want to learn, see, and connect more. This is more effective than constantly asking people to like, follow, and share all the time without giving them a reason.

Lead your fans

When picking your domain and social media names, think easy, consistent, and uniform. The easier it is for a fan, industry professional, or reviewer to know your online name, the easier it is to lead them to where you want them to go.

When searching for domain names for your website, search at the same time for what is available for use on social media sites. The uniformity and consistency make it easier for people to find you and go where you want them to go.

When you use your call to action, keep it simple. Give your website, twitter, a video channel, and Facebook addresses.

Keeping the call to action the same is a good idea, but if you find a boost of popularity on your Instagram site, subtract one link and add that link instead.

Always remove the www in a website address. Start with http:// and if the page you’re sending them to has a security certificate, add the s to make it https:// — search engines read that faster because it’s a secure site. Also, double-check to make sure you’re adding the link correctly.

Make sure to also add a forward slash at the end of a page. Adding a link like http://kittylikesavocado.com with no forward slash only allows the search engines to look at that page, whatever is on your landing page for your website. When the spiders crawl through, and all you give them is a page, adding the forward slash and creating http://kittylikesavocado.com/ tells the spiders that there are other pages.

When you bring all of these tips together, you get your full call to action with explanation, description, and direction like the one from Kitty Likes Avocado:

Clawing at the alternative funk genre woven in to a scratching post of rock and blues, Kitty Likes Avocado serves up a smooth pop-infused sound with the attitude of a kitten on catnip. Kitty Likes Avocado is fruity funk scratching at the drapes of rock and roll. For more info about Kitty Likes Avocado, their shows, music, merchandise, videos, news, and updates, visit:

http://kittylikesavocado.com/

https://facebook.com/kittylikesavocado/

https://instagram.com/kitylikesavocado/

https://twitter.com/kittylikesavoca/

Content . . . then call to action

Always present the content before the call to action. You’re engaging with fans and reaching out to new ones at the same time. If all you do is constantly list gigs, ask for people to buy music and merchandise, or like this page and share that link, you exhaust and lose your audience. Connecting brings the conversions. Try these:

  • Share that photo and then close it with a call to action that tells viewers where they can see more photos of you with your call to action.

  • Post that video and then tell people where your other videos can be seen with your call to action.

  • Add lyrics and tell fans where they can hear the music with your call to action.

  • Write a blog that talks about experiences, influences, or stories to engage your existing audience while you entice the potential new fans as you sign it with the call to action.

  • Review, highlight, or share about another artist where you cross-market but still end with your call to action.

Watch for spamming. Your call to action is a closer and not the lead-in. Direct market yourself, your products, or music — once to twice a week (at most) is best. If you do it every day, you end up spamming and potentially losing the audience.