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Business Development For Dummies Cheat Sheet

Business growth sometimes seems like a mixture of luck and good connections. But that’s not the case. This Cheat Sheet gives you ideas on how to...

In Business Strategy
Defining Business Development

People often equate business development with sales. Although business development certainly includes selling, it involves much more than that. When y...

In Business Strategy
Growing Your Business Development Function

In a small business, people wear many hats (and not just at the holiday party!). Being ready for growth means knowing how you’re going to expand...

In Business Strategy
Using Your Connections for More Business

Businesses don’t grow in isolation. The majority of successful businesses are great at partnerships. Would working with partners help your busin...

In Business Strategy
Understanding Why You Need Business Development

Most small business owners start their businesses because someone promised them business if they did so. Even with quite a few supporters, however, ea...

In Business Strategy
Making the Customer Your Focus

Customers can be wonderful and they can be a pain in the butt. Whatever they’re like, you want to make them the center of your business’s...

In Business Strategy

Viewing Marketing and Sales as Two Sides of One Co

The first experience your customer has of your company is through your marketing and sales efforts. Set these functions up for success. Here are a few...

In Business Strategy
Noting 10 Things to Do and Not Do

Sometimes you make exactly the right moves and sometimes you misstep. The following are a selection of tips for doing the former and avoiding the latt...

In Business Strategy
Making Business Partnerships Work

All too often, services firms get involved in partnerships that are founded on quicksand. People are excited at the beginning, but not a lot seems to...

In Business Strategy
Building a Marketing Engine

When people hear the word ‘marketing’, they sometimes equate it with some kind of fluffy activity to do with creating a logo, choosing nic...

In Business Strategy

For Dummies: The Podcast