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How to Upload Visual Social Marketing Images to a Blog

By Krista Neher

The precise steps for uploading images to a blog post to enhance its visual social marketing capabilities depend on the blogging software you use. Here are the steps using WordPress blogging software, but the steps are similar for any blogging software you use.

You may choose to add the image at any point during the process of writing your blog post. You may prefer to add images after you finish writing your post so that you can decide where in the blog post the image fits best.

To add an image to your post, you should see a button to add an image in your blog post editor. From there, you’re prompted to upload an image. (You may also have the option to link to a photo.) After you upload the image, you have a number of settings to customize.

Here are the options to customize the image upload in WordPress. Again, depending on your blogging software, you may have a different interface, but the options should be similar.


Take the time to customize the fields on the image upload page. Customizing these fields is especially important for search engines. Many people search for images; updating these fields can help your images be found in search engines. You can customize the items described in this list:

  • Title: The title is important because search engines such as Google can’t understand the contents of an image; instead, they look to the title to understand what the image is about. Customize the title to clearly describe the image, and use keywords that people might search for so that your image shows up in search engines.

  • Caption: The caption is displayed below the image when it’s displayed on your blog post. The caption allows you to add text to accompany the image.

  • Alt text: This text is displayed when the image can’t be loaded. The alt text should describe the image in the event that the image doesn’t load on the page.

  • Description: The description provides the opportunity for you to describe the image contents in more detail. Search engines can view the description to help them understand what the image is about, beyond the text included in the title.

These fields should be complete to optimize the image.

In addition to optimizing the images with the fields provided, most blogging image upload software allows for additional editing of the image. In WordPress, the editing options can be found by clicking on Edit Image after uploading the image. Each blogging software will allow for different editing options, but most allow you to crop, rotate, and adjust the size of the image.

In addition to letting you edit the image, blogging software gives you a few options for displaying the image in your post. The options to display the image are described in this list:

  • Alignment: Determines where the image is displayed on the blog post. You can align the image to the left or right or in the center of the text; choose None if you want the image displayed without text.

  • Link To: Determines where a visitor goes after clicking on the image. For example, if you write a blog post about a training program and display an image of the training program, you may choose to have the link to the image lead to the page about the training program. By changing the Link To option, you can decide where someone is sent when they click on the image.

    The default option on WordPress and most other blogging software is to link to the media file. Someone who clicks on the picture sees a larger version of the image.

  • Size: Adjusts the size of the image on your blog post. The optimal size for an image depends on the image itself and on the layout of your blog post. You can customize the image size when uploading the image, or resize it after it’s in the blog post.

Customizing the options in this list affects the way the images are displayed in the blog post. Before publishing your blog post, preview the post to see how the image will be displayed when the post goes live.

If the image isn’t displayed correctly, you can continue to adjust the image size and alignment until it fits with your blog post. You can access the image editing and display customization options by clicking on the image to select it and then clicking on the image icon to be displayed in the upper-left corner of the image.