How to Show Up in Local Search Results on Yahoo! Local

Yahoo! is an extremely popular home page for many people on the Web and, as a result, their local product receives a fair amount of traffic. Like Google, Yahoo! also integrates their local results into map searches and incorporates them in blended search results.

Follow these simple steps to increase your site’s exposure for relevant local searches:

  1. Go to Yahoo! Local (local.yahoo.com).

    Enter your company name or type of business, your city, or ZIP code, and click the Search button.

  2. Scan the results to see if your business is already listed.

    If not, go to http://listings.local.yahoo.com.

  3. Click Sign In near the top of the page and sign in to your Yahoo! account.

    (You would have a Yahoo! account if you’ve ever created a free e-mail or My Yahoo! account.) If you are a new user, click Sign Up instead and create an account.

  4. Create your listing using the online form.

    You can specify hours of operation, payment methods, and so on. Be sure to pick the two best categories for your business.

  5. Verify the listing and submit it.

Yahoo! offers a basic listing for free, but if you want to add coupons, photos, a logo, and so on, you have to upgrade to an “enhanced” listing with a small monthly fee. Note that Yahoo! has no official verification system in place, so to protect your business from being added incorrectly by someone else, you might want to jump on this.