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eBay Business All-in-One For Dummies, 3rd Edition (1118401662) cover image

eBay Business All-in-One For Dummies, 3rd Edition

ISBN: 978-1-118-40166-8
Paperback
840 pages
August 2013
US $34.99 Add to Cart

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Introduction 1

Book I: eBay Basics 5

Chapter 1: Hooking Up with Online Technology 7

Chapter 2: Navigating through eBay 21

Chapter 3: Signing Up and Getting Started 37

Chapter 4: Knowing eBay Sales 57

Chapter 5: Checking Out the Seller and Leaving Feedback 79

Chapter 6: Bidding to Win 103

Chapter 7: Completing the Transaction 125

Chapter 8: Participating in the Community 141

Book II: Essential Tools 163

Chapter 1: Researching on eBay 165

Chapter 2: Researching Collectible Prices 185

Chapter 3: Five-Star Customer Service Through Eloquent Communications 207

Chapter 4: Letting PayPal Help You Manage the Money 221

Chapter 5: Using eBay’s Management Tools 237

Book III: Selling Like a Pro 261

Chapter 1: Be Sure Your Listings Make Cents 263

Chapter 2: Knowing the Finer Points of Selling 281

Chapter 3: Listing Items for Sale 311

Chapter 4: Listing via eBay’s Turbo Lister 347

Chapter 5: Running Your Business on My eBay 361

Book IV: Sourcing Merchandise 381

Chapter 1: Understanding Online Retailing 383

Chapter 2: Sourcing Merchandise Like the Pros 395

Chapter 3: Selling Other People’s Stuff Online 417

Chapter 4: Sourcing Liquidation and Drop-Shipping 433

Book V: Presenting Your Items 445

Chapter 1: Your eBay Photo Studio 447

Chapter 2: Mastering eBay Photography 463

Chapter 3: Designing Your Website, Listings, and Blogs with HTML 479

Chapter 4: Getting Your Photos Ready for eBay 503

Chapter 5: Getting Your Photos on eBay and the Web 513

Book VI: Extending Your Reach 523

Chapter 1: Developing Your Web Presence 525

Chapter 2: Marketing Tools for Your Web Presence and Social Media 535

Chapter 3: Tapping PayPal Resources to Expand Sales 549

Book VII: Storing and Shipping 557

Chapter 1: Organizing Your Merchandise and Shipping Area 559

Chapter 2: Shipping without Going Postal 581

Chapter 3: Insuring Your Item’s Delivery 607

Book VIII: Power Selling on eBay 621

Chapter 1: Going Pro with eBay’s Selling Manager 623

Chapter 2: Managing Sales with eBay Apps and Third-Party Tools 641

Chapter 3: Attaining PowerSeller and Top Rated Seller Status 657

Chapter 4: Deciding When You Need an eBay Store 667

Book IX: Office and Legal 689

Chapter 1: Getting Legal with the State and the Feds 691

Chapter 2: The Joys of Taxes and Business Reporting 707

Chapter 3: Taking Care of Your Finances 723

Chapter 4: Keeping You and Your Business Secure Online 741

Chapter 5: Networking Your Office 757

Index 767

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