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White Papers For Dummies

ISBN: 978-1-118-49705-0
E-book
384 pages
March 2013
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Introduction  1

Part I: Getting Started with White Papers 9

Chapter 1: Unleashing the Power of White Papers 11

Chapter 2: An Exciting Opportunity for Writers 29

Chapter 3: The Past, Present, and Future of White Papers 47

Chapter 4: Just the FAQs on White Papers 57

Part II: The Three Flavors of White Papers  85

Chapter 5: Picking the Perfect Flavor for Your Next White Paper 87

Chapter 6: The Backgrounder: As Basic As Vanilla 103

Chapter 7: The Numbered List: As Fresh As Strawberry 121

Chapter 8: The Problem/Solution: As Complex As Chocolate 143

Chapter 9: Mashing Up Different Flavors 171

Chapter 10: Special Ingredients for a White Paper 181

Part III: From Foggy Idea to Finished Document 195

Chapter 11: A Proven Process to Complete Your White Paper 197

Chapter 12: Planning an Effective White Paper 207

Chapter 13: Producing a Powerful White Paper 225

Part IV: Succeeding with White Papers  251

Chapter 14: Doing Research: Think Like a Lawyer 253

Chapter 15: Write Like a Journalist 273

Chapter 16: Promote Like a Madman 305

Part V: The Part of Tens  327

Chapter 17: Ten White Paper Problems and How to Solve Them 329

Chapter 18: Ten Tips on Designing a White Paper 335

Chapter 19: More Than Ten Ways to Spice Up a White Paper Title 341

Index  349

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