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Whiskey and Spirits For Dummies (1118051270) cover image

Whiskey and Spirits For Dummies

ISBN: 978-1-118-05127-6
E-book
364 pages
April 2011
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Perry Luntz has been involved in one way or another with the beverage alcohol business most of his adult life. For more than 20 years he has been publisher and editor of Beverage Alcohol Market Report, an international e-letter for marketing executives in beer, wine, and spirits. He served as Director of Marketing Communications for Seagram Distillers for a decade, worked on the creative side of several advertising agencies, including a spell as a creative director of a Young & Rubicam division, and for several years headed his own marketing communications agency.
A consultant, lecturer, teacher, and news media source, Perry is frequently interviewed in newspapers, radio, and television, including the BBC. He is chairman emeritus of the Wine Media Guild, proving he knows his way around vineyards and breweries, as well as distilleries.
Like many native New Yorkers, Perry is a political junky. He served several years as president of a highly regarded NYC political club.
For the past decade, Perry has been Senior Editor of the Beverage Media Group, a network of trade magazines read by 140,000 licensed retailers. He also writes a weekly column for the group’s B-to-B Internet site.
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