Web Marketing For Dummies, 3rd Edition (1118065166) cover image

Web Marketing For Dummies, 3rd Edition

ISBN: 978-1-118-06516-7
Paperback
432 pages
December 2011
This title is out-of-print and not currently available for purchase from this site.
Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.