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Web Marketing For Dummies, 3rd Edition (0470049820) cover image

Web Marketing For Dummies, 3rd Edition

ISBN: 978-0-470-04982-2
Paperback
408 pages
January 2007
This title is out-of-print and not currently available for purchase from this site.
Quick Links to Valuable Resource Sites

Market Research Resources

ClickZ Network
Marketing stats, resources, articles, news, and more for marketers

Internet.com
Online news, statistics and lists of resource providers

MarketingProfs
Marketing techniques, tools, and tips for and by marketing professionals

MarketingSherpa
Practical news and case studies on Internet advertising, marketing and PR

University of Delaware Online Learning Program
E-commerce and marketing dictionary of terms

Wayback Machine
Archive of the Internet over time

Web Marketing Today
E-commerce, e-mail and web marketing information for small businesses, newsletter

Web Content & Design Resources

Jakob Nielsen's UseIt.com
Principles of Web usability and design

Microsoft Usability Guidelines
Improving Web site usability and appeal

Web Pages That Suck
Learn usability and good Web design by looking at bad Web design

Web Style Guide, 2nd edition
Basic design principles for creating Web sites

WebXACT
free online service tests single Web pages for quality, accessibility, and privacy

Worst of the Web
Laugh and learn from the mistakes of others

Writing for the Web (Jakob Nielsen)
Research on how users read online and how to write Web pages

Yahoo! Directory
Directory of articles on Web design and usability

Retailing Resources

ClickZ-Retailing
Statistics about online retailing

c|Net Download
E-commerce software reviews and downloads

Direct Marketing Association
Guidelines for setting shipping and handling charges

eCommerce Times
E-commerce news and trends

e-tailing group
Research on e-tailing trends and merchant surveys

Internet Retailer
Strategies and news for multi-channel retailers

MarketingProfs.com
What Web developers can learn from retailers

PC Magazine
E-commerce software reviews and ratings

Practical eCommerce
Shopping cart checklist, e-zine and print magazine (fee) for e-commerce

Shop.org
Association for retailers online, part of the National Retail Federation

Shopping Cart Index
Shopping cart software reviews and selection

Top Ten Reviews
E-commerce software reviews

Top Ten Reviews
Shopping cart reviews

Award Site Resources

Future Marketing Awards
Celebrates wide range of non-traditional marketing and advertising techniques

Interactive Media Awards
Outstanding achievement in Web design and development

Internet Advertising Competition
Honors excellence in online advertising

Web Marketing Association's Web Award
Recognizes best Web sites in 96 industries

Webby Awards
Honors Web sites, interactive advertising, online film & video, and mobile content

Word of Mouth Marketing Association
Best viral and buzz advertising from around the world

Inbound Link Resources

Alexa
Link checker, list of related sites, and traffic assessment

Arelis
Link finding and management software (fee)

ClickZ Network
Tips on link campaigns

Link Popularity
Link checker for Google, MSN and Yahoo

Marketleap
Link checker for multiple engines

NewsLink
List of meta-indexes

Webmaster Toolkit
Link checker for multiple engines

WebWorkshop
Tips on link campaigns

Newsletter Resources

About.com
Articles about e-mail marketing techniques and resources

Direct Marketing Association
E-mail news and resources

EmailLabs
E-mail marketing resources

eROI
Trend analysis, e-mail resources

Federal Trade Commission
The CAN-SPAM Act requirements for commercial e-mailers

Tile.net
Reference guide to e-mail newsletters and discussion lists

International Resources

American Translators Association
Online directory of translation and interpreting services

BabelFish
Free translation site

Direct Marketing Association
Directory of international marketing resources

Global Reach
Statistics on international use by language

Multilingual Search
Forum and news on multilingual search engines

SEO Chat
SEO for multilingual sites

Small Business Administration Office of International Trade
Export assistance for small businesses

U.S. Department of Commerce/U.S. Commercial Service
Government resources for international sales and exports

Affiliate & Loyalty Program Resources

About.com
Articles on affiliate marketing

About.com
Choosing the right loyalty program

AffiliateGuide
Affiliate program directory and blogs

Affiliate Programs Directory
Affiliate program announcement, newsletter list, and resources

CIO Insight
Article on trends in loyalty programs

eBay
Best practices for eBay affiliates, useful for other affiliate programs as well

HowStuffWorks
Article explaining affiliate program operations and options

Internet Retailer
Affiliate marketing survey

Search Engine Resources

Alexa.com
Web search, traffic rankings and Web directory

AllSearchEngines.com
Search engine directory

Overture (now Yahoo! Search Marketing)
Keyword selector tool

Pandia Search Central
Directory of specialized search engines, newsletters, and optimization tips

Refdesk.com
Search engine directory by type and service

Search Engine Guide
Search engine articles, blog

SearchEngineWatch (ClickZ)
Articles, tutorials, forums, blogs, SEO articles and tips

SEO Company
156 SEO tools for site optimization

SiteProNews
Essential tools for online marketers

WebPosition
Search engine tips, software for submission and results reports (fee)

Wordtracker
Keyword suggestion tool

Pay-Per-Click Resources

Miva Small Business Resources
Multiple articles on paid search advertising

Pandia Online Shopping Directory
List of shopping search engines and online malls

Pay Per Click Search Engines
Directory and reviews of PPC engines, newsletter, e-course

Pay Per Click Universe
Review of top 10 PPC search engines

PPC Calc.com
Pay-per-click ROI calculator, statistics, resources

SearchEnginesDir.com
Directory of shopping search engines

Search Engine Guide
Article about PPC advertising management

SEOmoz.org
Article on advanced PPC strategies

Yahoo!
Statistics on PPC

Online Advertising Resources

Adotas
Rating of ad networks

DoubleClick
Best practices for optimizing online advertising effectiveness (download)

iMedia Connection
Articles, resources for online advertising

Internet Advertising Bureau
Industry trade association, resources, standards for ad sizes

Online Advertising Discussion list
Online advertising discussion group

Web Marketing Association
Association to improve Internet advertising and marketing, contests, resources

Web Marketing Today
Articles about online classified advertising, links to classified directories

WebReference.com
List of advertising networks

Web Analytics Resources

ClickZ Network
Articles about analyzing customer data

Emetrics.org
Articles, conferences, and resources on e-metrics

Google Analytics
Web analytics tips from Google Analytics' companion site

O'Reilly XML.com
Resources on analytics

Web Analytics Association
Association of Web analytics professionals

Web Analytics Demystified
Resources, links and worksheets

WebTrends
Library of Web analytics and marketing performance research, newsletter

Legal & Privacy Resources

Electronic Frontier Foundation
Not-for-profit organization defending free speech, privacy, and consumer rights online

Electronic Privacy Information Center
Public interest research center, newsletter

Federal Trade Commission
Federal requirements for privacy protection online

FindLaw
Legal and business information for doing business online, includes checklists

Privacy.org
Daily news, information, and initiatives on privacy

W3C Platform for Privacy Preferences Project
Standardized international privacy practices

Other Online Business News Resources

B2B Marketing Trends
B2B marketing trends for professionals

B2B Online
Magazine, webcasts, newsletter, daily news, RSS feed for B2B marketing strategies

Wired Magazine
Technology news magazine, blogs

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