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Web Marketing All-in-One For Dummies, 2nd Edition (1118243773) cover image

Web Marketing All-in-One For Dummies, 2nd Edition

ISBN: 978-1-118-24377-0
Paperback
936 pages
August 2012
US $34.99 Add to Cart

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Other Available Formats: E-book
Introduction 1

Book I: Web Presence 7

Chapter 1: Internet Business Basics 9

Chapter 2: Making Money Online 23

Chapter 3: Designing to Sell 51

Chapter 4: Creating and Connecting Multiple Websites 75

Chapter 5: Creating Exceptional Copy That Sells 95

Chapter 6: Lead-Generation for Business Growth 119

Chapter 7: Getting Help with Your Web Presence 129

Book II: Search Engine Optimization 147

Chapter 1: Getting Ready for SEO 149

Chapter 2: Choosing the Right Keywords 165

Chapter 3: Eliminating Search Engine Roadblocks 179

Chapter 4: Making Search Engines Love Your Site 195

Chapter 5: Understanding Blended Search 209

Chapter 6: Writing Great Copy for Search Engines 219

Chapter 7: Building Link Love 233

Chapter 8: Analyzing Your Results 251

Chapter 9: Hiring an SEO Professional 261

Book III: Web Analytics 267

Chapter 1: Getting Started with Analytics 269

Chapter 2: Tracking Traffic Volumes 287

Chapter 3: Measuring Your Best Referrers 299

Chapter 4: Measuring Visit Quality 311

Chapter 5: Using Conversion Goals 321

Chapter 6: Using Goal Funnels 337

Book IV: Online Advertising and Pay Per Click 345

Chapter 1: Grasping PPC Methods 347

Chapter 2: Combining PPC and Search Engines 353

Chapter 3: Making Keyword Lists That Sell 381

Chapter 4: Writing Ads That Earn Clicks and Pay You Back 397

Chapter 5: Budgeting and Bidding on Keywords 409

Chapter 6: Legally Speaking: PPC and the Law 425

Chapter 7: Using Tools, Tips, and Tricks of the Trade 433

Book V: E-Mail Marketing 453

Chapter 1: Adding E-Mail to a Web Marketing Strategy 455

Chapter 2: Becoming a Trusted Sender 463

Chapter 3: Building a Quality E-Mail List 479

Chapter 4: Constructing an Effective Marketing E-Mail 497

Chapter 5: Making Your E-Mail Content Valuable 529

Chapter 6: Tracking Your E-Mail Campaign Results 543

Chapter 7: Maximizing E-Mail Deliverability 557

Book VI: Blogging and Podcasting 571

Chapter 1: Picking Your Blog Topic 573

Chapter 2: Getting Yer Blog On 581

Chapter 3: Writing Like a Blogger 595

Chapter 4: Tracking Other Blogs 603

Chapter 5: Getting Involved on Other Blogs 615

Chapter 6: Promoting Your Posts 621

Chapter 7: Introducing Podcasting 627

Book VII: Social Media Marketing 639

Chapter 1: Understanding Social Media 641

Chapter 2: Creating Your Social Media Desktop 657

Chapter 3: Creating Your Social Media Plan 671

Chapter 4: Navigating Top Social Media Sites 687

Chapter 5: Building Your Network 713

Chapter 6: Creating a Winning Social Media Campaign 721

Book VIII: Mobile Marketing 731

Chapter 1: Getting Started with Mobile Marketing 733

Chapter 2: Planning a Mobile Marketing Campaign 755

Chapter 3: Running Mobile Communication Campaigns 771

Chapter 4: Displaying Your Advertising on Mobile Devices 789

Chapter 5: Delivering Valuable Mobile Content 811

Chapter 6: Getting Paid for Your Mobile Marketing Efforts 827

Chapter 7: Tracking a Mobile Marketing Campaign 839

Index 859

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