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Visual Social Marketing For Dummies (1118753488) cover image

Visual Social Marketing For Dummies

ISBN: 978-1-118-75348-4
Paperback
336 pages
February 2014
US $24.99 Add to Cart
Introduction 1

Part I: Getting Started with Visual Social Marketing 7

Chapter 1: Marketing in the Age of Visual Content 9

Chapter 2: Generating Website Traffic from Visual Social Marketing 25

Chapter 3: Developing a Visual Social Marketing Plan 39

Part II: Putting Together a Visual Social Media Strategy 57

Chapter 4: Acquiring and Organizing Visual Assets 59

Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets 73

Part III: Integrating Images into Your Social Media Marketing 89

Chapter 6: Driving Engagement on Facebook with Images 91

Chapter 7: Generating Interest with Visual Content on Twitter 105

Chapter 8: Improving Your Blog with Visual Content 119

Chapter 9: Drawing Attention to LinkedIn with Images 129

Part IV: Marketing via the Visual Social Networks 141

Chapter 10: Growing Your Business with Pinterest 143

Chapter 11: Instagramming Your Way to Success in Visual Marketing 173

Chapter 12: Sharing Presentations on SlideShare 197

Chapter 13: Using Infographics to Share Your Story 217

Part V: Launching into Video Social Media Marketing 233

Chapter 14: The Big Picture: Marketing with Videos 235

Chapter 15: Video Marketing on YouTube 251

Chapter 16: Creating and Sharing Videos via Vine 271

Part VI: The Part of Tens 289

Chapter 17: Ten Types of Images to Create 291

Chapter 18: Ten Types of Videos to Create 301

Index 309

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