Introduction 1

Part I: The Future of Twitter in Business  7

Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9

Chapter 2: Getting Started with Twitter 19

Part II: Building and Implementing Your Twitter Marketing Road Map  39

Chapter 3: Combining New and Old Media Marketing 41

Chapter 4: Planning Your Twitter Marketing Strategy 59

Chapter 5: Being Productive with Your Twitter Marketing Plan 73

Chapter 6: Measuring the Success of Your Marketing Plan 91

Part III: Devising Online Strategies for Twitter Marketing Domination  121

Chapter 7: Building Your Personal Twitter Tribe 123

Chapter 8: Leveraging Your Twitter Tribe 139

Chapter 9: Reaching Your Customers 155

Chapter 10: Creating Quality Content on Twitter 175

Part IV: Implementing Twitter Strategies for Offline Marketing Domination  191

Chapter 11: Promoting to Attract Sales Leads 193

Chapter 12: Improving Your Customer Service 211

Chapter 13: Relating to the Public 229

Chapter 14: Building Thought Leadership on Twitter 247

Part V: The Part of Tens  261

Chapter 15: Ten Do’s on Twitter 263

Chapter 16: Ten Don’ts on Twitter 267

Chapter 17: Ten Thought Leaders on Twitter 273

Chapter 18: Ten Tools for Twitter Productivity 279

Part VI: Appendixes  285

Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less 287

Appendix B: The Best Twitter Applications and Support Sites 295

Index  301