Starting and Running a Small Business For Canadians For Dummies All-in-One
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Description
Table of Contents
Author Information
Book I: From Start to Finish and Everything in Between 7
Chapter 1: Small Business Essentials 9
Chapter 2: Getting Started 29
Chapter 3: Operating Your Business 57
Chapter 4: Looking to the Future of Your Business 87
Book II: Intellectual Property 121
Chapter 1: Introducing Intellectual Property 123
Chapter 2: Mastering Patents, Trademarks, and Copyrights 137
Chapter 3: Profiting from Intellectual Property 181
Book III: Business Planning 201
Chapter 1: Knowing Where You Want to Go 203
Chapter 2: Describing Your Marketplace 231
Chapter 3: Weighing Your Business's Prospects 273
Chapter 4: A Sample Business Plan 301
Book IV: Bookkeeping 323
Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 325
Chapter 2: Reporting Results 347
Chapter 3: Computer Options for Your Bookkeeping 373
Book V: Human Resources 381
Chapter 1: The People Picture 383
Chapter 2: Recruiting the Right People 395
Chapter 3: Retention: Critical in Any Business Environment 435
Chapter 4: Monitoring Ongoing Performance 463
Book VI: Marketing 483
Chapter 1: Getting Started in Marketing 485
Chapter 2: Sharpening Your Marketing Focus 509
Chapter 3: Creating and Placing Ads 519
Chapter 4: Reaching Your Market in More Ways 533
Book VII: Online Marketing 549
Chapter 1: Creating an Online Presence for Your Business 551
Chapter 2: Getting Started with Mobile Marketing 563
Chapter 3: Getting Ready to Use SEO and Web Analytics 571
Index 599
