Starting an iPhone Application Business For Dummies
Part I: Surveying the Marketplace.
Chapter 1: The Wide, Wide World of iPhone App Development.
Chapter 2: Understanding the iPhone Platform.
Chapter 3: Pricing and Revenue Models.
Part II: Pinpointing the Business Offering.
Chapter 4: Coming Up with a Winning Idea.
Chapter 5: Leveraging Brands, Skills, and Content.
Chapter 6: Collaborating Internally and Externally.
Chapter 7: Sizing Up the Competition.
Part III: Lay the Groundwork.
Chapter 8: Registering with Apple.
Chapter 9: Understanding the Development Tools.
Chapter 10: Staffi ng Your Team.
Part IV: Assemble Your iPhone Application.
Chapter 11: Building Your Application Specifi cations.
Chapter 12: Assembling Your Development Team.
Chapter 13: Greenlighting the Budget.
Chapter 14: Managing the Development Process.
Part V: Market to the Masses.
Chapter 15: Capturing Free Publicity.
Chapter 16: Building the Buzz.
Chapter 17: Promoting Your App with Paid Advertising.
Chapter 18: Planning Your Next Project.
Part VI: The Part of Tens.
Chapter 19: Ten Traits of Highly Successful Applications.
Chapter 20: Ten Influential Review Sites.
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